Curated News
By: NewsRamp Editorial Staff
January 06, 2026
UFG Hires Christina Parsons as Chief Intelligence Officer to Drive Data Strategy
TLDR
- United Franchise Group's new Chief Intelligence Officer Christina Parsons will leverage data-driven integrations to enhance marketing and sales performance, giving franchisees a competitive edge.
- Christina Parsons will implement data-driven strategies using POS systems, advertising platforms, and AI tools to improve decision-making across UFG's 1,800 global franchises.
- UFG's appointment of Christina Parsons aims to better support franchisees worldwide, fostering entrepreneurial success and strengthening the global franchising community.
- Christina Parsons brings over 20 years of digital marketing experience, having founded her own agency before joining United Franchise Group as Chief Intelligence Officer.
Impact - Why it Matters
This appointment represents a significant shift in how major franchise organizations approach data and technology integration. For franchise owners within UFG's network, Parsons' expertise in data analytics and AI tools could translate to more effective marketing campaigns, better customer insights, and improved operational efficiency. For the broader franchising industry, this move signals a growing recognition that data intelligence is becoming as crucial as traditional franchise support systems. As consumer behavior becomes increasingly digital and analytics-driven, franchise organizations that fail to invest in data leadership risk falling behind competitors. Parsons' background in both founding a digital marketing agency and working with national brands gives her unique perspective on bridging the gap between corporate strategy and local franchisee execution. This hire could accelerate UFG's ability to scale successful campaigns across its global network while providing individual franchisees with tools to compete more effectively in their local markets.
Summary
United Franchise Group (UFG), a global leader in franchising with over 1,800 franchises across 80+ countries, has made a strategic hire by appointing Christina Parsons as its first Chief Intelligence Officer. This move signals UFG's commitment to leveraging advanced data analytics and AI-powered tools to enhance decision-making and performance across its extensive network. Parsons, who brings over two decades of digital marketing experience, previously worked with UFG as a vendor partner and agency leader, giving her unique insight into the company's operations and challenges.
Parsons' role will focus on shaping strategic direction and executing data-driven integrations across point-of-sale systems, advertising platforms, and AI tools that support both internal franchise development and the company's global franchisees. Her appointment follows an in-depth analysis she conducted of UFG's business operations, which impressed CEO Ray Titus enough to bring her on board permanently. Parsons' background includes founding and leading DAS Group, a digital marketing company later acquired by Marketing.com, where she served as Executive Vice President of Marketing and Creative Strategy before joining UFG.
The new Chief Intelligence Officer plans to implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics. Her understanding of the challenges franchisors face when scaling and launching campaigns positions her to make immediate impacts. For more information about United Franchise Group and its affiliated family of brands, visit www.UnitedFranchiseGroup.com, where entrepreneurs can explore franchise opportunities across UFG's diverse portfolio including Signarama, Fully Promoted, Transworld Business Advisors, and food concepts like The Great Greek Mediterranean Grill and Graze Craze.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, UFG Hires Christina Parsons as Chief Intelligence Officer to Drive Data Strategy
