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UFG Hires Christina Parsons as Chief Intelligence Officer to Drive Data Strategy

United Franchise Group hires Christina Parsons as Chief Intelligence Officer to lead data-driven strategies across 1,800+ global franchises using AI tools and analytics.

This appointment represents a significant shift in how major franchise organizations approach data and technology integration. For franchise owners within UFG's network, Parsons' expertise in data analytics and AI tools could translate to more effective marketing campaigns, better customer insights, and improved operational efficiency. For the broader franchising industry, this move signals a growing recognition that data intelligence is becoming as crucial as traditional franchise support systems. As consumer behavior becomes increasingly digital and analytics-driven, franchise organizations that fail to invest in data leadership risk falling behind competitors. Parsons' background in both founding a digital marketing agency and working with national brands gives her unique perspective on bridging the gap between corporate strategy and local franchisee execution. This hire could accelerate UFG's ability to scale successful campaigns across its global network while providing individual franchisees with tools to compete more effectively in their local markets.