Curated News
By: NewsRamp Editorial Staff
November 11, 2025
Triangle Fragrance Elevates Signature Scents with Clean Luxury Upgrades
TLDR
- Triangle Fragrance's new 50ml editions with higher oil concentrations offer longer-lasting scents that provide a competitive edge in fragrance performance and modern luxury appeal.
- Triangle Fragrance enhanced FREEDOM to 22% parfum concentration and ENERGY to 19%, while fully eliminating BHT antioxidant across all products for cleaner formulations.
- Triangle Fragrance advances clean luxury by removing BHT and maintaining cruelty-free certification, creating safer products that align with modern consumer values and environmental consciousness.
- Triangle Fragrance's FREEDOM scent combines orange, tangerine, pineapple and campfire notes in a unisex parfum that captures American authenticity through innovative fragrance craftsmanship.
Impact - Why it Matters
This announcement matters because it reflects the growing consumer demand for transparency and clean ingredients in the beauty industry. As younger generations increasingly prioritize ethical consumption and ingredient awareness, Triangle Fragrance's elimination of BHT and commitment to full ingredient disclosure sets a new standard for luxury fragrances. The formulation enhancements also demonstrate how brands are adapting to market preferences for longer-lasting, higher-quality products while maintaining clean beauty standards. For consumers, this means access to premium fragrances that align with modern values of sustainability, transparency, and ethical manufacturing practices.
Summary
Triangle Fragrance®, the American luxury fragrance brand founded by post-9/11 U.S. Army combat veteran Magda Khalifa, has announced significant formulation enhancements to its signature scents with the launch of new 50ml editions. The brand's flagship fragrance FREEDOM, marketed as The Official Fragrance of the United States, has been elevated to a parfum with its oil concentration increased from 18% to 22%, while the men's fragrance ENERGY received a boost from 18% to 19% oil concentration. These enhancements promise richer, more long-lasting scent experiences, with FREEDOM featuring distinctive opening notes of orange, tangerine, and pineapple anchored by its renowned campfire accord.
In a major commitment to clean luxury, Triangle Fragrance has completely eliminated BHT, an antioxidant previously used in trace amounts, from all products moving forward. Founder Magda Khalifa emphasized that these changes reflect the brand's resonance with younger generations, stating "Gen Z and Gen A don't want to wear their parents' fragrances - they want their own brands that reflect their values." The company, which launched in New York City in 2020, positions itself as an industry disruptor with 100% ingredient transparency and international cruelty-free certification by Leaping Bunny Program. Consumers can learn more about these enhanced formulations by visiting trianglefragrance.com, where they'll discover the brand's full collection of vegan-friendly, cruelty-free scents proudly made in the USA without parabens, sulfates, phthalates, mineral oil, or dyes.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Triangle Fragrance Elevates Signature Scents with Clean Luxury Upgrades
