Curated News
By: NewsRamp Editorial Staff
August 27, 2025
Trevelino/Keller Partners with Bluebox to Revolutionize Ice Industry with Service Model
TLDR
- Bluebox's Ice-as-a-Service partnership with Trevelino/Keller gives retailers a competitive edge by eliminating upfront costs while generating revenue from every ice sale.
- Trevelino/Keller will execute a multi-channel strategy combining PR, growth marketing, SEO, and lead generation to launch Bluebox's innovative vending solution.
- Bluebox modernizes ice distribution by eliminating delivery inefficiencies and theft, creating a more reliable and sustainable system for retailers and consumers.
- Bluebox introduces the packaged ice industry's first Ice-as-a-Service model with patented single-moving-part technology that revolutionizes vending convenience.
Impact - Why it Matters
This partnership represents a fundamental shift in how consumers access ice and how retailers profit from it. For consumers, it means more reliable access to ice without the traditional retail limitations. For convenience store and grocery owners, it eliminates the headaches of ice management while creating passive revenue streams. The Ice-as-a-Service model could transform a $5 billion packaged ice industry that has seen little innovation in decades, potentially reducing food waste, improving sustainability, and creating more efficient retail spaces. As climate change increases demand for cooling solutions, this modernization addresses both business efficiency and environmental concerns.
Summary
Trevelino/Keller, a nationally ranked Integrated PR+Mkt+Creative agency, has announced a strategic partnership with Bluebox Smart Ice and Water, the packaged ice industry's pioneering "Ice-as-a-Service" enterprise. This collaboration marks a significant move to modernize the traditional ice distribution model that has long plagued retailers with inefficiencies like missed deliveries, product damage, theft, and space-consuming freezers. Bluebox's innovative approach eliminates upfront costs and equipment purchases while providing a turn-key solution that generates revenue for retailers with each ice or water purchase.
Under the leadership of CEO Ben Gaskill, Bluebox aims to disrupt the convenience store and grocery industry with its patented VersaVendTM technology, offering a scalable, eco-friendly vending solution. Trevelino/Keller, co-led by Dean Trevelino, will execute a comprehensive multi-channel strategy including strategic launch planning, media coverage, growth marketing, and social media management. The agency brings proven experience from launching disruptive brands like Carvana, positioning them to effectively amplify Bluebox's reach to key decision-makers and establish their leadership team as industry experts.
The partnership represents a transformative moment for the packaged ice industry, combining Trevelino/Keller's award-winning marketing capabilities with Bluebox's revolutionary business model. This collaboration not only addresses longstanding industry pain points but also creates new revenue opportunities for retailers while modernizing the entire ice and water fulfillment ecosystem. For more information about these innovative companies, visit www.trevelinokeller.com and explore the groundbreaking solutions at Bluebox Smart Ice and Water.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Trevelino/Keller Partners with Bluebox to Revolutionize Ice Industry with Service Model
