Tonies Joins SDAX, Marking New Chapter in Interactive Audio Leader's Growth

Tonies SE, the globally leading interactive audio platform for children, has achieved a significant milestone with its inclusion in Germany's SDAX index effective December 22, 2025. This promotion from the Frankfurt Stock Exchange recognizes tonies as one of the largest and most liquid stocks in its category, reflecting the company's remarkable growth trajectory from category creator to global leader. The SDAX inclusion underscores tonies' strong market performance, with CEO Tobias Wann noting it marks "the beginning of the next chapter in our growth story" and demonstrates capital markets' confidence in the company's strategy and future potential. As the original creator of interactive audio entertainment for children, tonies has evolved into one of Germany's fastest-growing small caps, delivering sustainable, profitable growth exceeding 30% annually.

The company's success is driven by its innovative product ecosystem, including the category-defining Toniebox 2 and Tonieplay system, which offers screen-free entertainment through approximately 1,500 Tonies figurines and 12 Tonieplay games. With more than 10 million Tonieboxes activated and over 134 million Tonies sold worldwide since its 2014 founding, tonies has become a trusted companion in family life, with children engaging with the platform for an average of 280 minutes weekly. The company's expansion strategy has proven particularly successful in North America, which has become tonies' largest market, while the highly profitable DACH region serves as a blueprint for further international growth. CFO Hansjörg Muller emphasizes that the SDAX inclusion will strengthen tonies' global profile and create new opportunities for long-term value creation for shareholders, partners, and families.

Tonies' impressive financial performance includes achieving €481 million in group revenue for fiscal year 2024, representing 33% year-over-year growth, with similar growth continuing through the first nine months of FY2025. The company's content library features over 3,500 digital titles through its mytonies platform, with licensed content from approximately 460 partners including major entertainment brands like Disney, Warner Bros., Marvel, and Mattel. With more than 560 employees and operations spanning over 100 countries, tonies joins the select group of the 70 most significant companies listed in Germany following the DAX and MDAX. This recognition comes as the company continues to shape the broader toy market while maintaining its commitment to providing high-quality, screen-free entertainment that supports children's development and learning. View the original release on www.newmediawire.com for complete details about this significant corporate achievement.