Todd Gross' 'Who Decides?' Hits #1 International Best Seller

Todd Gross, an executive advisor, consultant, and leadership coach with over 30 years of experience, has achieved a #1 International Best Seller with his new book, Who Decides? Transform How Decisions Are Made in Your Organization, following its July 2026 launch. The book addresses a root cause behind many organizational struggles—accountability, execution, ownership, bottlenecks, and stalled growth—by revealing that decisions are often made by the wrong people, at the wrong level, or without a shared understanding of decision ownership. Drawing from decades of consulting with organizations and coaching executives, Gross provides a practical framework to help leaders determine where decisions should be made, who should own them, when collaboration is necessary, and how to develop people capable of making increasingly important decisions without constant escalation.

Central to the book is Gross' Five Levels of Decision-Making, a framework that gives organizations a common language for decision ownership and communication. The book also explores decision severity, stakeholder priorities, emotional pressure, risk, judgment, resilience, delegation, and building a decision-making culture. Gross emphasizes practicality over theory: “There is behavioral science and there is psychology in the book. That’s not the point of it,” he explained. “It’s how can we make this simple so that people can use it in the organization.” Steve Kidd, host of Thriving Entrepreneur, noted, “The real test of leadership is whether you’ve built people who can make good decisions when you’re not in the room.” Gross advises leaders to start by identifying their organization's “choke point”—where progress repeatedly stalls—and then work to open it up. Who Decides? is available now on Amazon: https://www.amazon.com/dp/B0GZ5CM9K6.