Curated News
By: NewsRamp Editorial Staff
June 30, 2025
Tedd Aurelius & SG360° Lead Direct Mail Innovation with Data-Driven Strategies
TLDR
- Tedd Aurelius leverages SG360°'s integrated approach to direct marketing, offering clients a competitive edge through personalized, data-driven campaigns that outperform digital channels.
- SG360° employs a proprietary Marketing Alignment Process, combining data, creative, and analytics under one roof to systematically enhance direct mail campaign performance.
- By focusing on personalized, tactile mail experiences, SG360° fosters deeper consumer connections, making marketing more meaningful and effective in a digital-saturated world.
- Discover how SG360°'s direct mail campaigns, enriched with advanced data targeting, achieve double-digit returns and captivate even younger audiences with physical engagement.
Impact - Why it Matters
This news highlights the enduring value of direct mail in a digital-dominated marketing landscape, showcasing how data-driven strategies and personalized campaigns can significantly enhance ROI and customer engagement. For marketers and businesses, understanding the evolving dynamics of direct mail and omnichannel marketing is crucial for staying competitive and maximizing campaign effectiveness.
Summary
Tedd Aurelius, EVP of Strategic Services at SG360°, brings over 30 years of marketing expertise to the table, specializing in direct mail and omnichannel campaigns. His strategic vision and creative expertise have earned him numerous accolades, including ECHO Awards and an EMMY, highlighting his ability to deliver measurable results for brands like UPS and Pizza Hut. Aurelius emphasizes a consultative approach, focusing on understanding client needs to uncover hidden growth opportunities and optimize campaign performance. SG360°, with its roots in direct marketing since the 1950s, has evolved into a leader in direct response performance improvement, offering a comprehensive suite of services under one roof to enhance marketing campaigns across all channels.
The company's proprietary Marketing Alignment Process and advanced data targeting capabilities enable clients to achieve higher conversion rates and ROI, proving direct mail's enduring effectiveness in a digital-first world. Aurelius shares insights from the fifth annual Future of Direct Mail Report, revealing the significant impact of data on campaign performance and the receptiveness of younger audiences to personalized physical mail. SG360°'s mission to empower clients and forge strategic solutions remains steadfast, supported by its technology-forward approach and long-term client partnerships.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Tedd Aurelius & SG360° Lead Direct Mail Innovation with Data-Driven Strategies
