Curated News
By: NewsRamp Editorial Staff
February 06, 2026

Smart Carts Revolutionize Retail by Revealing Hidden Shopper Behavior

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Original Source

TLDR

  • A2Z Cust2Mate's smart carts give retailers a competitive edge by revealing real-time shopper behavior to optimize layouts and promotions based on actual in-store decisions.
  • A2Z Cust2Mate's smart carts work by capturing real-time basket activity and delivering offers during shopping trips, providing retailers with continuous, consent-based data on shopper movements.
  • Smart carts create better shopping experiences by reducing friction with real-time offers and personalized journeys, making retail more engaging and responsive to customer needs.
  • Smart carts transform ordinary shopping trips by turning carts into interactive platforms that scan items, bypass checkout lines, and provide personalized recommendations in real-time.

Impact - Why it Matters

This development matters because it addresses a fundamental shift in retail intelligence that impacts both businesses and consumers. For retailers, the loss of in-store behavioral data has created blind spots in understanding customer preferences, leading to inefficient store layouts, ineffective promotions, and missed sales opportunities. By restoring this visibility through smart cart technology, retailers can make data-driven decisions that enhance customer experiences, increase operational efficiency, and improve profitability. For shoppers, this technology translates to more personalized, convenient shopping experiences with real-time assistance and streamlined checkout processes. In an era where e-commerce dominates with rich behavioral data, this innovation helps physical retailers compete more effectively by bringing similar insights to brick-and-mortar environments. The technology's consent-based approach also addresses growing privacy concerns while delivering value to both parties.

Summary

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) is pioneering a transformative approach to brick-and-mortar retail by deploying AI-driven smart carts that restore critical visibility into in-store shopper behavior. According to a recent article featuring the company's CMO, Yaniv Zukerman, retailers have become highly proficient at tracking transactions but have steadily lost visibility into how shoppers actually behave inside the store. This disconnect creates a significant gap between retailers' perceived understanding of customers and the reality of their in-aisle journeys, which are shaped by decisions, hesitations, and trade-offs that most existing systems fail to capture. Zukerman argues that technology, specifically smart carts, can close this gap by turning the shopping cart into a continuous, consent-based engagement and insight touchpoint.

The company's flagship innovative smart cart solutions are designed to capture real-time basket activity, show running totals, and deliver relevant offers during the shopping trip. This approach reduces friction for shoppers while giving retailers a clearer, scalable view of movement and decision-making. The visibility gained enables retailers to design store layouts, promotions, and experiences based on how customers actually shop, rather than relying solely on aggregated transaction data after the fact. These modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that guide and inform customers, bridging online and in-store shopping through interactive technology.

By personalizing every in-store journey with AI-driven features, A2Z Cust2Mate aims to turn routine shopping trips into engaging, rewarding experiences. The smart carts enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience is expected to boost satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, addressing both operational efficiency and customer trust. For more details, the full article is available at https://ibn.fm/e1wWz, and additional company information can be found through the InvestorBrandNetwork.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Smart Carts Revolutionize Retail by Revealing Hidden Shopper Behavior

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