Curated News
By: NewsRamp Editorial Staff
September 17, 2026
SignAgent Launches 'Meet the Waymakers' Podcast on Wayfinding
TLDR
- SignAgent launched Meet the Waymakers podcast to showcase its wayfinding leadership and attract professionals seeking industry insights.
- Meet the Waymakers podcast features practitioner interviews exploring wayfinding projects, trends, and design principles in each episode.
- SignAgent's podcast celebrates wayfinding practitioners who create intuitive spaces, making daily navigation easier and more inclusive for everyone.
- The podcast's premiere features Jonathan Mugmon discussing empathetic design and his book The Science of Wayfinding, now streaming on major platforms.
Impact - Why it Matters
Wayfinding is a silent force that shapes how billions of people navigate airports, hospitals, cities, and stadiums every day. Yet the practitioners behind these systems remain largely invisible. <em>Meet the Waymakers</em> pulls back the curtain on this essential field, offering professionals a platform to share hard-won insights and inspire the next generation. For facility owners and designers, the podcast provides actionable strategies for creating more intuitive, inclusive environments. For the public, it reveals the thoughtful human effort that turns chaotic spaces into seamless journeys. As cities grow more complex and user expectations rise, investing in wayfinding expertise is no longer optional—it is a competitive necessity. This podcast not only celebrates the unsung heroes of navigation but also equips listeners with the knowledge to design spaces where no one feels lost.
Summary
SignAgent, a global leader in cloud-based wayfinding and signage asset management, has launched a new podcast called Meet the Waymakers. The series explores the hidden logic behind navigable, intuitive, and inclusive spaces, from airports to hospitals. Each episode features in-depth conversations with industry practitioners about career-defining projects, cross-sector wayfinding challenges, emerging trends, and the impact of well-designed systems. "Wayfinding is a largely hidden field, shaped by talented people whose work quietly influences how millions of us move through the world every day," said James Bosma, Vice President of Marketing at SignAgent. "With Meet the Waymakers, we want to bring greater visibility to this essential work—and celebrate the underappreciated practitioners behind it."
The Premiere Episode Available Now features host James Bosma in conversation with Jonathan Mugmon, Principal - Wayfinding Director at Populous and author of The Science of Wayfinding. Drawing on over thirty years of experience, Mugmon discusses empathetic design, audience demographics, and cultural context, and previews a design bootcamp at SEGD's annual conference in Kansas City. The episode is streaming on Spotify, Apple Podcasts, and YouTube. SignAgent serves facility owners, design firms, and fabricators in over 30 countries.
Each episode follows a consistent format: guests share a story of being lost, explain how they entered the field, reflect on lessons learned, and offer advice to newcomers. The episode closes with a unique "traveller's blessing." The podcast targets professionals involved in planning, designing, fabricating, implementing, or managing signage and wayfinding programs, as well as anyone curious about the forces behind everyday navigation. By highlighting these stories, SignAgent aims to elevate a critical but often overlooked profession.
Source Statement
This curated news summary relied on content distributed by 24-7 Press Release. Read the original source here, SignAgent Launches 'Meet the Waymakers' Podcast on Wayfinding
