Curated News
By: NewsRamp Editorial Staff
August 19, 2026
Shelly Group Partners with ALSO to Expand European Market Reach
TLDR
- Shelly Group's partnership with ALSO expands its European market reach, giving it a competitive edge in professional IoT distribution.
- The partnership involves distribution, joint marketing, technical training, and sales enablement, leveraging ALSO's network of resellers and installers.
- This collaboration makes smart home and building solutions more accessible to installers and integrators, potentially improving energy efficiency and convenience for end users across Europe.
- Shelly Group, known for DIY smart home devices, now taps into ALSO's vast professional network, bridging the gap between hobbyists and professional installers.
Impact - Why it Matters
This partnership is a game-changer for Shelly Group as it accelerates its international scaling strategy by tapping into ALSO's vast European distribution network. For installers, system integrators, and resellers, it means easier access to Shelly's innovative IoT and smart building solutions, enabling them to offer cutting-edge technology to their customers. The collaboration also strengthens Shelly's professional channel, complementing its existing DIY community, and positions the company to capture a larger share of the growing smart building market. As smart home adoption increases, this move ensures that Shelly remains a key player in the European market, benefiting both the company and its partners.
Summary
Shelly Group SE, a leading provider of IoT and smart building solutions headquartered in Sofia, Bulgaria, has announced a significant pan-European partnership with ALSO, Europe's largest technology provider. This collaboration is a strategic move to expand Shelly's market reach across Europe by leveraging ALSO's extensive network of resellers, system integrators, and professional installers. The partnership goes beyond simple distribution, encompassing joint marketing, technical training, and sales enablement initiatives. This means that Shelly's smart home and smart building solutions will be accessible through ALSO's dedicated IoT business and its broad European distribution ecosystem, making it easier for professional channel partners to source and deploy these products.
The cooperation includes technical customer support, training sessions, webinars, digital lead-generation activities, participation in industry events, and joint marketing campaigns. These efforts are designed to support professional partners in effectively marketing and scaling Shelly solutions across residential, commercial, and smart building projects. Wolfgang Kirsch, Co-CEO of Shelly Group, emphasized that the professional market is becoming an increasingly important growth driver for the company. He noted that ALSO's strong European channel organization will complement the vibrant DIY community that has been central to Shelly's ecosystem, strengthening another key pillar of their long-term international growth strategy.
Shelly Group, listed on the Bulgarian Stock Exchange and the Frankfurt Stock Exchange (XETRA: SLYG), is included in the SDAX index. The company has a broad international presence with sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the UK, Bulgaria, Slovenia, the US, and China. This partnership with ALSO marks another step in Shelly's consistent execution of its international scaling strategy, further solidifying its position in the professional channel across Europe.
Source Statement
This curated news summary relied on content distributed by NewMediaWire. Read the original source here, Shelly Group Partners with ALSO to Expand European Market Reach
