Service Glow Launches GlowIQ™ Attribution Platform for Home Services

Service Glow has unveiled GlowIQ™ Marketing Intelligence, a first-party attribution platform designed specifically for HVAC, plumbing, electrical, and other home service companies. The platform integrates website behavior, phone calls, form submissions, chat interactions, CRM records, and advertising data into a single attribution model that tracks each lead from initial contact all the way through to closed revenue. This launch addresses a longstanding challenge in the home services industry: the disconnect between marketing spend and actual revenue. By unifying disparate data streams under one first-party attribution layer, GlowIQ™ provides operators with a clear view of which marketing investments are truly driving business. The platform moves beyond incomplete proxies like call counts or form submissions, connecting touchpoints across the entire sales pipeline—from first ad click or organic visit to qualified lead, open opportunity, and won job with a dollar value attached.

Built to work alongside existing business infrastructure, GlowIQ™ ingests data from advertising platforms, website analytics, call tracking systems, chat tools, and CRM or field service software, then maps it to a consistent attribution model. This is particularly crucial as browser-level tracking restrictions and privacy changes continue to impact digital advertising measurement. The platform’s first-party data architecture ensures attribution data is collected directly through the company’s own digital properties and business systems, providing a more dependable foundation for marketing analytics. Dan DiCecca, Co-Founder & CTO of Service Glow, emphasized the need: “Home service companies are spending real money on marketing every month, but most of them have no reliable way to connect that spend to actual revenue. GlowIQ™ gives home service companies a much clearer view of attribution across the full customer journey—built around how these businesses actually operate, from the first call to the closed job.”

GlowIQ™ is structured to handle the unique operational realities of home services, where revenue is confirmed in a CRM or scheduling system rather than through e-commerce. It covers the full funnel: awareness-stage touchpoints, lead capture events, pipeline stages within the CRM, and won revenue tied back to the originating source. Operators can evaluate performance at the channel, campaign, or even keyword and ad placement level. The platform is available to HVAC, plumbing, electrical, and broader home service companies through Service Glow. For more information, visit GlowIQ™ Marketing Intelligence from Service Glow.