Rural King Expands with 15th Kentucky Store in Somerset

Rural King, a family-owned retailer with over six decades of history, has expanded its presence in Kentucky by opening its 15th store in Somerset. The grand opening festivities from September 5-7 will feature special promotions, double loyalty points for RK Rewards members, and opportunities to win gift cards. CEO Steve Barbarick emphasized the company's commitment to value, service, and community investment, highlighting this expansion as part of their ongoing growth strategy in rural markets.

The new Somerset location at 420 E. Highway 80 incorporates innovative shopping features including mobile and self-checkouts while maintaining the personal customer service that defines the Rural King experience. The store offers an extensive range of products from brands like Carhartt, Blackstone, Ariat, and Henry Rifles, covering everything from livestock supplies and automotive needs to seasonal items, home décor, and sporting goods. As a community-oriented retailer, Rural King demonstrates its commitment through partnerships with youth organizations like 4-H and FFA, as well as supporting veterans and first responders via organizations such as the Gary Sinise Foundation.

Founded in 1960 as America's Farm and Home Store in Mattoon, Illinois, Rural King has grown to more than 140 stores across fourteen states, maintaining its tradition of offering free popcorn and coffee to visitors. The company's expansion into Somerset continues its mission of providing competitive prices on essential goods while fostering meaningful community connections through its core values of teamwork, integrity, and continuous improvement. For more information about their products and services, customers can visit Ruralking.com, RKguns.com, or RKtractors.com.