Curated News
By: NewsRamp Editorial Staff
September 25, 2025
Retail Veteran Mitch Gould's 30-Year Legacy Transforming Brand Distribution
TLDR
- NPI's Evolution of Distribution platform gives international brands a strategic advantage by providing record-speed market entry into major US retailers like Walmart and Costco.
- NPI's turnkey system handles FDA compliance, logistics, sales and marketing to methodically guide products from international manufacturers to US retail shelves.
- NPI helps bring diverse health and wellness products to American consumers, improving access to quality nutrition options from around the world.
- Mitch Gould launched Steven Seagal's Lightning Bolt Energy Drink into Walmart and 7-Eleven nationwide within just 12 months, setting record speed to market.
Impact - Why it Matters
This news matters because Mitch Gould's extensive experience and NPI's distribution platform represent a critical bridge for international health and wellness brands seeking entry into the massive U.S. consumer market. For entrepreneurs and manufacturers worldwide, Gould's proven track record with major retailers like Walmart, Target, and CVS demonstrates a reliable pathway to market access that typically takes years to develop. The Evolution of Distribution platform addresses significant barriers including FDA compliance, logistics, and retail relationships that often prevent quality products from reaching American consumers. As global interest in health and wellness products continues to grow, Gould's expertise provides a valuable resource for brands looking to scale efficiently while avoiding common pitfalls of U.S. market entry. This distribution capability ultimately benefits consumers by bringing innovative international products to local shelves faster and more reliably.
Summary
Mitch Gould, the visionary founder and CEO of Nutritional Products International (NPI), has established an extraordinary three-decade career at the intersection of retail distribution and brand development. Based in Boca Raton, Florida, Gould's expertise has taken him into the boardrooms of virtually every major American retailer, including Walmart, Costco, Target, CVS, Walgreens, and Home Depot. His impressive retail partnerships extend to Rite Aid, Lowe's, Menards, Albertsons, Meijer, Vitamin World, Vitamin Shoppe, Circle K, and 7-Eleven, demonstrating unparalleled access to the U.S. retail landscape. Gould's career highlights include successfully placing hundreds of health, wellness, and sports nutrition brands with top retailers, working with industry giants like MuscleTech, BSN, Optimum Nutrition, and CytoSport.
Beyond his retail accomplishments, Gould has collaborated with an impressive roster of athletes and celebrities, including Steven Seagal, Hulk Hogan, Chuck Liddell, Ronnie Coleman, Steve Garvey, Joe Theismann, Wayne Gretzky, and Roberto Clemente Jr. One particularly notable achievement was the lightning-fast launch of Steven Seagal's Lightning Bolt Energy Drink, which reached Walmart and 7-Eleven shelves nationwide within just 12 months—a record speed to market. Now entering his fourth decade in the industry, Gould remains highly active through NPI's proprietary Evolution of Distribution platform, which helps international manufacturers navigate the complexities of entering the competitive U.S. market. For more information about his work, visit www.nutricompany.com and www.inhealthmedia.com.
Nutritional Products International specializes in providing international and domestic manufacturers with a comprehensive, turnkey solution for FDA compliance, logistics, sales, and marketing through its Evolution of Distribution platform. The related company, InHealth Media, brings over 30 years of combined experience in health, skin care, fitness, and nutrition brand representation, having distributed to thousands of outlets across the United States. Both organizations leverage deep industry knowledge and executive relationships to ensure successful product launches and sustained market presence for brands seeking to establish themselves in the American consumer market.
Source Statement
This curated news summary relied on content disributed by Reportable. Read the original source here, Retail Veteran Mitch Gould's 30-Year Legacy Transforming Brand Distribution
