Realay's Voice-Activated App Revolutionizes Real Estate Referral Management

Realay, a Michigan-based real estate referral platform, has revolutionized how independent brokers manage referrals with its new mobile application featuring voice-activated AI technology. The app, now available on the App Store, allows agents to capture referral details through voice commands while on the go, eliminating the need to pull over or wait until they're back at their desks. Founder and CEO John LeRoy emphasizes that this innovation makes referral management as natural as having a conversation, providing unprecedented accessibility for busy real estate professionals nationwide.

The platform specifically addresses challenges faced by independent brokers who traditionally struggled to compete with national franchises like Coldwell Banker for out-of-market referrals. Realay has built a vetted network of independent brokers across all 50 states, solving the "black hole" problem where referrals would disappear without updates through a bidirectional communication system. The mobile app extends this functionality with OpenAI-powered voice activation, making the platform accessible anywhere. Additionally, Realay now enables brokers to organize their preferred contractor networks within the platform, allowing agents to access vetted lists of painters, plumbers, electricians, and locksmiths through voice commands, while creating new revenue streams through contractor subscription fees.

Realay operates on a unique pay-at-closing model rather than charging upfront fees or monthly subscriptions, taking 5% of the referral commission while the originating agent receives their standard 25% referral fee. The platform boasts impressive results, with 81% of referrals currently engaged—significantly exceeding typical lead generation services' 1-2% conversion rates. Operations Director Ann Filippis attributes this success to Realay's "white-glove approach," where their team personally confirms receiving agents' availability rather than relying solely on algorithmic matching. Broker-owner Julie Capron of The Collective Home Group in Buchanan, Michigan, has experienced firsthand how the platform transformed her workflow from spreadsheet management to efficient referral tracking. For more information or to schedule a platform demonstration, interested parties can visit Realay.com, where the mobile app is available for download with Android support coming soon.