Curated News
By: NewsRamp Editorial Staff
May 13, 2025
RAW® Rolling Papers Amasses 300M+ Organic Views on Meta Platforms in April 2025
TLDR
- RAW® Rolling Papers achieves 300M+ organic views on Meta without paid ads, showcasing unparalleled brand loyalty and cultural dominance.
- RAW®'s content resonates globally, organically driving mass engagement through viral tutorials, exclusives, shoutouts, and RAW® energy.
- RAW®'s success reflects a purpose-driven brand leading global conversations, rooted in creativity, justice, and community, amplifying authentic moments.
- Josh Kesselman, founder of RAW®, attributes success to building authentic content loved by real people, setting trends not chasing them.
Impact - Why it Matters
This news highlights the success of purpose-driven brands like RAW® in engaging audiences authentically and leading global conversations. It showcases the impact of strong brand loyalty and community connection in driving mass engagement without traditional media buys. Additionally, it emphasizes the importance of social responsibility and ethical business practices in the industry.
Summary
RAW® Rolling Papers garnered over 300 million organic views on Meta platforms in April 2025, showcasing its strong brand loyalty and cultural impact without paid ads. Founder Josh Kesselman emphasized the brand's authenticity and connection to its community, driving mass engagement through real content and passion for smoking. RAW®'s success highlights the power of purpose-driven brands in leading global conversations and resonating with a new generation of consumers.
HBI International, now HBI Innovations, is the renowned provider of RAW® rolling papers and other smoking innovations, prioritizing product excellence and ethical practices. The company's humanitarian arm, RAW Giving, has donated millions to various charitable causes, showcasing a commitment to social responsibility.
Source Statement
This curated news summary relied on this press release disributed by Newsworthy.ai. Read the source press release here, RAW® Rolling Papers Amasses 300M+ Organic Views on Meta Platforms in April 2025
