Curated News
By: NewsRamp Editorial Staff
November 25, 2025
Splash Beverage Enters THC Market with Nimbus Joint Venture
TLDR
- Splash Beverage Group gains a 51% controlling stake in a joint venture to dominate the fast-growing hemp-based THC beverage market with the successful Nimbus brand.
- Splash Beverage Group formed a 51/49 joint venture with BAAD Ventures, combining brand-building expertise with hemp-THC beverage experience to expand the Nimbus seltzer across multiple states.
- This partnership expands access to innovative hemp-derived THC beverages, offering consumers new relaxation options while creating growth opportunities in emerging beverage categories.
- Nimbus, a 10mg hemp-derived THC seltzer with light, airy flavors, is rapidly expanding to six new states following exceptional early market performance.
Impact - Why it Matters
This partnership represents a significant development in the rapidly evolving beverage industry as major players enter the hemp-derived THC market. For consumers, this signals increased availability and innovation in legal cannabis beverages, potentially offering more consistent, professionally manufactured products compared to traditional cannabis consumption methods. For investors and industry observers, it demonstrates how established beverage companies are strategically positioning themselves in the growing legal cannabis space, which could accelerate market maturation, improve product quality, and drive broader consumer acceptance. The vertical integration strategy suggests potential for more competitive pricing and reliable supply chains, while the multi-state expansion plan indicates the companies see substantial growth potential in this emerging category.
Summary
Splash Beverage Group, Inc. (NYSE American: SBEV), a portfolio company of emerging beverage brands, has announced a strategic joint venture with B.A.A.D Ventures LLC that marks the company's entry into the rapidly growing hemp-based THC beverage market. Under the terms of the agreement, Splash will hold a 51% ownership stake while BAAD maintains 49%, formalizing more than three months of collaborative work between the two entities. This partnership combines Splash's established distribution networks, brand-building expertise, and beverage innovation capabilities with BAAD's existing success in the THC beverage space, growth capital, secure production capacity, and specialized regulatory knowledge.
The centerpiece of this joint venture is Nimbus, a 10 mg hemp-derived THC flavored seltzer that has demonstrated exceptional early market performance with strong velocities, repeat purchases, and compelling consumer pull-through across multiple retail formats. According to William Meissner, President and Chief Marketing Officer at Splash, Nimbus represents a "standout trademark" that's already a top performer in its launch markets. The companies plan immediate expansion into six additional states, followed by broader rollouts in states permitting direct-to-consumer shipment of hemp-derived THC beverages. The partnership aims to build a vertically integrated platform that will enhance supply-chain efficiencies, deepen manufacturing capabilities, and introduce new brands across key sub-categories within the THC beverage landscape.
This strategic move positions Splash Beverage Group meaningfully ahead of the curve in one of the beverage industry's most dynamic segments. The joint venture represents more than just a single product launch—it establishes a comprehensive platform for future growth and innovation in the expanding THC beverage category. For more information about the companies involved, readers can visit www.SplashBev.com, www.chispotequila.com, and www.nimbuschill.com to learn about their respective portfolios and follow developments on social media platforms including www.twitter.com/SplashBev for real-time updates.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Splash Beverage Enters THC Market with Nimbus Joint Venture
