Curated News
By: NewsRamp Editorial Staff
September 23, 2025
Pursley Dixon Rebrands as The Pursley Dixon Studio for 20th Anniversary
TLDR
- The Pursley Dixon Studio's rebranding and expansion into online retail with ITO creates new market opportunities for competitors in the architecture and design industry.
- The firm's evolution from a small architectural practice to a multidisciplinary studio follows a structured timeline of key partnerships and strategic expansions over 20 years.
- The Pursley Dixon Studio's commitment to creating timeless, personal spaces enhances living environments and fosters meaningful client relationships through collaborative design.
- The acclaimed design firm celebrates 20 years by rebranding as The Pursley Dixon Studio and launching ITO, a curated online retail concept for distinctive home elements.
Impact - Why it Matters
This rebranding matters because it represents the evolution of architectural and design firms in responding to changing creative landscapes. The Pursley Dixon Studio's expansion into retail and additional creative services reflects a growing trend where design firms diversify their offerings to create more comprehensive lifestyle experiences for clients. For homeowners and design enthusiasts, this signals more integrated approaches to residential design where architecture, interiors, and curated products work seamlessly together. The firm's national recognition and multi-state portfolio demonstrate how regional design firms can achieve broader influence while maintaining their core values. This type of strategic evolution often sets new standards in the design industry, influencing how other firms structure their services and approach client relationships in an increasingly competitive market.
Summary
Celebrating two decades of design excellence, Charlotte-based architectural firm Pursley Dixon has officially rebranded as The Pursley Dixon Studio to mark its 20th anniversary. Founded in 2005 by architect Ken Pursley, the firm has evolved from a small architectural practice into a nationally recognized design powerhouse known for its collaborative approach and thoughtful residential spaces. The rebranding honors the collective talent that has contributed to the studio's success while signaling an exciting expansion into new creative disciplines beyond their core architectural and interior design services.
The firm's journey includes significant milestones such as Craig Dixon joining as partner in 2012, Bronwyn Ford leading the interior design expansion in 2020, Day Palmer's appointment as Chief Operating Officer in 2023, and Mark Kline becoming principal architect in 2024. Under the new brand, Day Palmer is being elevated to partner while continuing to lead operations and marketing. The anniversary celebration also introduces ITO, a curated online retail concept led by Bronwyn Ford that will offer distinctive home elements at various price points. The studio's impressive portfolio includes award-winning residences across multiple states, national design accolades, participation in prestigious showhouses like Kips Bay Dallas, and a celebrated book published by Rizzoli.
With work featured in leading publications and projects spanning from North Carolina to California, Wyoming to Florida, The Pursley Dixon Studio maintains its mission to "Build Beautiful Things" while expanding its creative reach. The firm's website at www.pursleydixon.com showcases their soulful approach to design that creates timeless, personal spaces through beauty, intention, and collaboration. The rebranding represents both an honoring of the firm's rich history and an ambitious step forward into new creative territories that align with their core values and design philosophy.
Source Statement
This curated news summary relied on content disributed by Reportable. Read the original source here, Pursley Dixon Rebrands as The Pursley Dixon Studio for 20th Anniversary
