Pure Flix Familia Sponsors Chicano Hollywood Film Festival

The Chicano Hollywood Film Festival has announced that Great American Media's Pure Flix Familia, a soon-to-launch Spanish-language and bilingual streaming platform dedicated to faith and family entertainment, will serve as an official media sponsor for its second annual event. The festival, which runs for five days, brings together filmmakers, content creators, entertainment executives, and audiences for independent film screenings, industry panels, workshops, filmmaker Q&As, networking opportunities, and cultural showcases celebrating Chicano and Latino storytelling. As part of its participation, Pure Flix Familia will present a fireside chat titled “Faith, Family & the Future: Introducing Pure Flix Familia,” hosted by Chicano Hollywood founder Johnny Murillo, featuring Great American Media executives discussing the platform's vision, its commitment to faith- and family-focused programming, and plans to collaborate with Latino filmmakers and content creators. The session will also explore the future of faith and family entertainment and the opportunity to serve Latino audiences with culturally relevant content.

Pure Flix Familia will also create a “Spill the Café Storyteller Lounge” for attendees to learn more about the platform and its upcoming launch, and will sponsor the festival's Community Impact Legacy Award, presented during the Closing Night Awards ceremony on Sunday, August 2. The award honors individuals who demonstrate leadership and service that strengthen families and uplift communities. Great American Media Chief Financial Officer Denise Crayne expressed honor in joining the festival, emphasizing the goal to build a welcoming home for faith and family stories while creating meaningful opportunities for Latino storytellers. The festival will showcase more than 140 films and a wide-ranging program of panels, workshops, special events, and cultural experiences.

Great American Media, established in June 2021, is a leader in faith and family entertainment, with brands including Great American Family, Great American Pure Flix, Great American Faith & Living, and GFam+. Pure Flix Familia aims to become a trusted entertainment destination for Latino audiences through culturally relevant storytelling and collaborations with established and emerging creators. The partnership underscores the festival's mission to create meaningful industry connections and provide opportunities for Latino storytellers to engage with new platforms actively seeking to serve their communities.