Curated News
By: NewsRamp Editorial Staff
September 04, 2025
Power Couple's Pilates Passion Project Becomes Global Success Story
TLDR
- Studio Pilates Williamsburg offers a competitive edge by becoming one of the highest-performing locations globally through its community-focused approach and strategic local partnerships.
- Jason and Wati methodically combined their expertise in hospitality, wellness, and consulting to build a successful Pilates studio with structured operations and client-focused systems.
- Studio Pilates Williamsburg creates a supportive, inclusive environment that empowers individuals and strengthens community bonds through wellness and genuine connections.
- A married couple transformed personal Pilates passion into a thriving global studio, expanding to Long Island City while maintaining authentic community values.
Impact - Why it Matters
This story demonstrates how personal wellness journeys can transform into successful community businesses that prioritize genuine human connection over profit. In an era where fitness often feels transactional and impersonal, Jason and Wati's approach shows how building authentic relationships and inclusive environments can create sustainable businesses that actually improve people's lives. Their success proves that wellness businesses thrive when they focus on serving their community first, offering a model that could inspire other entrepreneurs to create more meaningful, human-centered enterprises. Additionally, as Asian American business owners supporting other minority-founded brands, they're contributing to economic diversity and representation in the wellness industry.
Summary
Jason Wong and Wati Longchar, a married couple with complementary professional backgrounds, opened Studio Pilates International Williamsburg in September 2024 as a passion project rooted in personal transformation. Wati discovered the Studio Pilates format as a client in 2021, experiencing significant improvements in strength, balance, and energy, while Jason drew on his extensive experience in hospitality, wellness-focused nutrition programs, and community building to recognize the business opportunity. Combining Wati's corporate consulting expertise with Jason's operational management skills, they created a supportive, inclusive environment that quickly became one of the highest-performing Studio Pilates locations worldwide, welcoming over 1,250 clients in its first nine months.
The studio's remarkable success stems from its community-first approach, intentional partnerships with local brands like Talea Beer Co., Jones Road Beauty, ON Running, and Skincare by Sol, and a genuine commitment to client relationships. As an Asian American-owned business, they particularly prioritize supporting immigrant-founded and minority-owned brands that reflect Williamsburg's diverse culture. Their leadership philosophy emphasizes being "in the people business rather than the Pilates business," focusing on mentorship programs, front desk training, and creating a judgment-free space where clients at every fitness level feel welcomed and supported through structured 45-minute reformer workouts.
Building on their Williamsburg success, Jason and Wati are now expanding to Long Island City, viewing the neighborhood's growth and diversity as reminiscent of Williamsburg a decade ago. They remain committed to maintaining their community-driven culture through systematic scaling of their personal touch, continued local event hosting, and hands-on leadership. Looking five years ahead, they envision leading a small network of community-first studios across NYC and beyond, staying true to their core mission of inspiring people to move, heal, and connect while creating leadership opportunities for their team and contributing positively to each neighborhood they serve.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Power Couple's Pilates Passion Project Becomes Global Success Story
