Curated News
By: NewsRamp Editorial Staff
October 28, 2025
Pond Tech to Acquire Fan-Focused Spirits Company in Reverse Takeover
TLDR
- Pond Technologies acquires Find Familiar Spirits through a reverse takeover, giving FFS public market access and investors exposure to a fast-growing fan-focused spirits company.
- Pond Technologies will acquire all FFS securities through a share exchange, spin out its existing business, and complete a concurrent financing of $2-4 million before closing.
- This transaction brings Find Familiar Spirits' community-focused brands to public markets, expanding their mission to help people celebrate shared passions through premium spirits experiences.
- Actor Matthew Lillard's fan-focused spirits company Find Familiar Spirits is going public through a reverse takeover with Pond Technologies, creating themed whiskey brands for gaming and horror enthusiasts.
Impact - Why it Matters
This transaction represents a significant development in both the investment and consumer goods landscapes. For investors, it provides exposure to an innovative spirits company that has successfully tapped into the growing market of enthusiast communities, demonstrating strong sales growth through its unique storytelling approach to premium spirits. The reverse takeover structure allows FFS to access public markets more efficiently than traditional IPOs, potentially creating new investment opportunities in a niche but rapidly expanding segment of the beverage industry. For consumers, this move could accelerate FFS's expansion into new markets and product lines, bringing their fan-focused spirits experiences to broader audiences while maintaining the community-driven approach that has driven their initial success. The transaction also highlights the evolving nature of public companies, showing how established entities can pivot to capture emerging market opportunities through strategic acquisitions.
Summary
Pond Technologies Holdings Inc. (TSXV: Pond) has announced a transformative reverse takeover agreement with U.S.-based Find Familiar Spirits, LLC (FFS), marking a significant shift in corporate direction. The non-binding letter of intent, dated October 27, 2025, outlines plans for Pond to acquire all outstanding securities of FFS in exchange for Pond common shares, effectively bringing the fan-focused spirits company to public markets. This strategic move will result in FFS becoming the publicly traded entity on the TSX Venture Exchange, with Pond spinning out its existing microalgae technology business into a private company. The transaction represents a major pivot for Pond, transitioning from environmental technology to the rapidly growing spirits industry focused on dedicated enthusiast communities.
Find Familiar Spirits, founded by actor Matthew Lillard (Scream, Scooby Doo), screenwriter Justin Ware, and Blue Run Spirits co-founder Tim Sparapani, has demonstrated remarkable success with its innovative approach to spirits marketing. The company's flagship brand, Quest's End Whiskey, targeted at fantasy and gaming enthusiasts, sold over 57,000 super-premium bottles in just two years, accompanied by an ongoing story narrative. Their second brand, Macabre Spirits, caters to horror fans and features collaborations with modern horror master Mike Flanagan. FFS has also partnered with major entertainment properties including roleplaying giant Critical Role and horror-themed metal band Ice Nine Kills, creating unique spirits experiences that transcend traditional beverage marketing through their Direct-to-Consumer model and strategic retail expansion into Canada.
The proposed transaction includes several key components: a concurrent financing round targeting $2-4 million, a 30-for-1 share consolidation of Pond shares, and a complete management transition where FFS leadership will assume control of the public entity. Following closing, FFS shareholders will own approximately 88.3% of the resulting issuer, while existing Pond shareholders retain 11.7%. The deal remains subject to multiple conditions including TSXV approval, successful due diligence, and execution of a definitive agreement by February 24, 2026. Both companies express strong confidence in the transaction's potential to maximize shareholder value and create a dynamic public entity positioned for growth in the specialty spirits market, with FFS management eager to make shares available to their dedicated fan community through public market access.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Pond Tech to Acquire Fan-Focused Spirits Company in Reverse Takeover
