Ortana and EMAM Partner to Revolutionize Media Management with Integrated Solutions

Ortana Media Group and EMAM, Inc. are partnering to showcase their integrated media management solution through upcoming events including a webinar on February 17 and the National Association of Broadcasters Convention in Las Vegas from April 18-22. The collaboration combines EMAM's eMAM platform—a versatile media asset management system that operates in cloud, on-premise, and hybrid environments—with Ortana's Media Aware Workflow Engine (MAWE), which provides sophisticated integration and orchestration capabilities. This partnership enables organizations to modernize their media operations with enhanced workflow automation, metadata enrichment, and scalable control, supported by over 160 API-based integrations from Ortana's portfolio.

The eMAM platform offers comprehensive media management features, including AI and manual tagging for efficient search, collaborative editing tools that bridge departmental and geographic divides, and flexible distribution options to social media, broadcast systems, and streaming platforms. With extensive configuration options and support from dozens of channel partners worldwide, eMAM allows customers to tailor solutions to their immediate needs while ensuring future scalability. Key figures like David Miller, President at EMAM, and Simon Harper, Channel and Partner Manager at Ortana, emphasize the synergy of this partnership, highlighting how it provides customers with greater tools, flexibility, and ease in migrating from legacy systems like LTO-based archives into modern, integrated workflows.

This integration is particularly significant as it addresses common challenges in media operations, such as siloed point-solutions and complex migrations. By leveraging Ortana's MAWE as a coordination layer, the solution abstracts technical complexity and enables end-to-end workflows that reflect how media, data, and metadata move through an organization. The expanded eMAM ecosystem now includes integrations with storage, cloud services, AI, machine learning, transcode, quality control, and more, allowing customers to future-proof their environments and support a wider range of infrastructure choices. Ultimately, this partnership empowers organizations to reduce risk, enhance productivity, and achieve long-term interoperability in their media management processes.