Curated News
By: NewsRamp Editorial Staff
March 12, 2026
ORGANA Expands to Pacific Rim with Liquid Oxygen Launch
TLDR
- ORGANA International's Pacific Rim expansion offers early access to a $6.55 billion wellness market, providing a strategic advantage in Australia and New Zealand.
- ORGANA International expands into Australia and New Zealand first, launching Organa Liquid Oxygen with a natural formula to tap into the growing Pacific Rim wellness market.
- ORGANA International's expansion brings natural wellness products to new markets, promoting preventive health and supporting vitality for consumers in the Pacific Rim.
- ORGANA International's liquid oxygen supplement, used by adding drops to water, enters Australia and New Zealand as part of its Pacific Rim expansion.
Impact - Why it Matters
This expansion matters because it represents a significant shift in the global wellness market, bringing innovative natural health products to consumers in Australia and New Zealand who are increasingly seeking preventive health solutions. As the dietary supplements market in these countries is projected to grow from $3.6 billion to $6.55 billion by 2030, ORGANA's entry could influence consumer choices and potentially lower prices through increased competition. For consumers, this means access to new wellness options that support energy and vitality through natural means, while for the broader market, it signals growing internationalization of wellness brands and increased accessibility to specialized health products that were previously limited to U.S. markets.
Summary
ORGANA International, a Utah-based wellness company founded in 1997, has announced a strategic expansion into the Pacific Rim, beginning with Australia and New Zealand. This marks the company's first major international move following significant growth in the United States through major online marketplaces like Amazon and Walmart.com, where its natural wellness products have gained substantial consumer visibility. The expansion is led by CEO Larry Mills, who expressed humility and gratitude about entering these new markets, noting they weren't even on the horizon when he started the company fourteen years ago.
The company's Pacific Rim rollout will debut with Organa Liquid Oxygen, one of ORGANA's most recognized wellness products. This high-concentration, bioavailable oxygen supplement is designed to support energy levels, endurance, and overall vitality through a non-toxic, drug-free, pH-balanced formula that's 100% natural. The product can be used internally or topically, with easy daily use by adding drops to water or juice, appealing to wellness consumers seeking convenient ways to support daily energy and recovery as part of an active lifestyle.
Australia and New Zealand represent a rapidly growing opportunity for natural wellness brands, with the dietary supplements market across both countries estimated at approximately $3.6 billion in 2024 and projected to reach $6.55 billion by 2030 according to 2026 Grand View Research. The region's strong wellness culture and high consumer awareness around natural health solutions make it an important gateway for brands expanding across the broader Pacific Rim. ORGANA views this expansion as the first step toward a larger Pacific Rim presence, building on its U.S. momentum where its product portfolio including trace minerals, liquid oxygen, and botanical wellness supplements has gained increasing visibility.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, ORGANA Expands to Pacific Rim with Liquid Oxygen Launch
