Curated News
By: NewsRamp Editorial Staff
October 06, 2025
NPI CEO Forges Multi-Million Dollar Retail Deals with Costco
TLDR
- NPI's Evolution of Distribution platform gives brands a competitive edge by securing seven-figure retail partnerships with giants like Costco and Walmart.
- NPI's turnkey system methodically handles all aspects of U.S. market entry from regulatory compliance to sales execution for seamless product launches.
- NPI helps international and domestic brands succeed in competitive markets, enabling them to focus on creating quality products that benefit consumers.
- Mitch Gould's NPI has represented celebrities like Hulk Hogan while building retail partnerships through industry events and buyer showcases.
Impact - Why it Matters
This news matters because it reveals the strategic approach required for successful retail distribution in today's competitive market. For manufacturers and brands looking to enter or expand in the U.S. market, understanding how to navigate major retailers like Costco, Walmart, and other chains is crucial for survival and growth. The success of NPI's "Evolution of Distribution" platform demonstrates that comprehensive support systems—combining regulatory compliance, logistics, marketing, and sales execution—are essential for brands to compete effectively. As retail consolidation continues and consumer shopping habits evolve, having expert guidance in retail partnerships can mean the difference between product success and failure. This is particularly important for international brands unfamiliar with the complexities of the American retail landscape, where understanding retailer business models and consumer preferences is paramount to achieving market penetration and sustainable growth.
Summary
Mitch Gould, founder and CEO of Nutritional Products International (NPI), continues to demonstrate his expertise in securing multi-million-dollar retail partnerships, most notably with Costco, the third-largest retailer in the United States. With over three decades of experience in the retail and consumer goods sector, Gould has mastered the art of understanding retailer business models, particularly Costco's unique approach of delivering value packs of well-known brands at highly competitive prices. This strategic insight has been crucial to NPI's success in forging seven-figure deals with the retail giant, which now operates over 900 warehouses globally and achieved over $250 billion in net sales during 2024.
Gould's success extends beyond Costco to include relationships with other major retailers such as Walmart, Home Depot, Lowe's, Walgreens, CVS, and Rite Aid. While initial deals often came through traditional in-person meetings, today's retailer engagement primarily occurs through major industry events and curated buyer showcases. At the heart of NPI's achievements lies Gould's innovative "Evolution of Distribution" platform, a comprehensive turnkey system designed to help brands navigate every aspect of U.S. market entry—from regulatory compliance and logistics to marketing, PR, and sales execution. This platform, combined with the support of sister company InHealth Media, provides a complete infrastructure that makes product launches seamless, cost-effective, and efficient for both international and domestic brands.
The partnership between Nutritional Products International and InHealth Media represents a powerful combination of retail distribution expertise and media marketing prowess. NPI's track record includes representing top brands and celebrities such as Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky, demonstrating their ability to work with high-profile clients across various industries. Meanwhile, InHealth Media brings over 30 years of combined experience in health, skin care, fitness, and nutrition brands, providing comprehensive marketing support that understands modern consumer demands. Together, these companies offer manufacturers a complete solution for navigating the complex U.S. retail landscape, ensuring products move efficiently from concept to shelf while maximizing market penetration and consumer engagement.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, NPI CEO Forges Multi-Million Dollar Retail Deals with Costco
