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NPI CEO Forges Multi-Million Dollar Retail Deals with Costco

Mitch Gould's Nutritional Products International secures seven-figure deals with Costco using innovative distribution platform. Learn how NPI helps brands succeed in competitive US retail market.

This news matters because it reveals the strategic approach required for successful retail distribution in today's competitive market. For manufacturers and brands looking to enter or expand in the U.S. market, understanding how to navigate major retailers like Costco, Walmart, and other chains is crucial for survival and growth. The success of NPI's "Evolution of Distribution" platform demonstrates that comprehensive support systems—combining regulatory compliance, logistics, marketing, and sales execution—are essential for brands to compete effectively. As retail consolidation continues and consumer shopping habits evolve, having expert guidance in retail partnerships can mean the difference between product success and failure. This is particularly important for international brands unfamiliar with the complexities of the American retail landscape, where understanding retailer business models and consumer preferences is paramount to achieving market penetration and sustainable growth.