Curated News
By: NewsRamp Editorial Staff
October 16, 2025
NPI and IHM Launch Campaigns to Bridge Retail Placement and Sales Gap
TLDR
- NPI and IHM's new campaigns help brands gain competitive advantage by driving consumer awareness and retail velocity through strategic media placement and TV tagging.
- NPI secures retail placement while IHM executes marketing campaigns using TV tagging and digital integration to systematically convert awareness into measurable sales.
- This integrated approach helps emerging brands succeed, creating economic opportunities and making quality health products more accessible to consumers nationwide.
- The team behind these campaigns has worked with legendary figures including Hulk Hogan, Ronnie Coleman, and Wayne Gretzky to launch iconic brands.
Impact - Why it Matters
This announcement matters because it addresses a fundamental challenge in retail marketing: the disconnect between product placement and actual consumer purchases. For brands struggling with shelf presence that doesn't translate to sales, this integrated approach offers a comprehensive solution that combines distribution expertise with targeted marketing. Consumers benefit from increased awareness of products they might otherwise miss, while retailers gain from improved product velocity. In an era where retail competition is fierce and consumer attention spans are short, this model represents a more effective way to ensure products don't just sit on shelves but actually reach the customers who need them.
Summary
Mitch Gould, founder and CEO of Nutritional Products International (NPI) and its sister company InHealth Media (IHM), has announced a comprehensive new series of national media and marketing campaigns designed to bridge the critical gap between retail placement and consumer sell-through. The initiative represents an evolution of Gould's proven distribution model that has served international and domestic brands for over two decades. "Getting the products on the shelf is one thing, but getting the products off the shelf is another," Gould emphasized, highlighting how NPI secures retail placement while IHM drives consumer awareness through compelling media, press releases, and national TV tagging campaigns that directly link brands to major retailers like Amazon.com, Walmart, CVS, and GNC.
The strategy leverages Gould's extensive experience in the retail sector, including his pivotal role in expanding Amazon's health, wellness, and sports nutrition categories long before the e-commerce giant became the retail powerhouse it is today. IHM's experienced team of media professionals specializes in transforming brand messages into retail distribution success, creating awareness and engagement that translates directly to measurable sales. "IHM was built on the idea that a brand story should not just be told — it should be felt," Gould explained, noting that this emotional connection, supported by national TV tagging and digital integration, is what ultimately turns consumer awareness into actual purchases and drives retail velocity.
The companies have demonstrated their effectiveness through high-impact media launches for legendary names including Hulk Hogan, Ronnie Coleman (8-time Mr. Olympia), and Wayne Gretzky, helping brands break through crowded markets and capture consumer attention through coordinated PR, advertising, and event activations. Together, NPI and IHM continue to redefine retail success by combining logistics, placement, and promotional expertise into one seamless platform that ensures brands not only reach store shelves but actually move off them through strategic marketing execution and consumer engagement.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, NPI and IHM Launch Campaigns to Bridge Retail Placement and Sales Gap
