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NPI and IHM Launch Campaigns to Bridge Retail Placement and Sales Gap

Mitch Gould's NPI and InHealth Media launch new marketing campaigns to bridge retail placement and consumer sales. Learn how TV tagging drives product velocity.

This announcement matters because it addresses a fundamental challenge in retail marketing: the disconnect between product placement and actual consumer purchases. For brands struggling with shelf presence that doesn't translate to sales, this integrated approach offers a comprehensive solution that combines distribution expertise with targeted marketing. Consumers benefit from increased awareness of products they might otherwise miss, while retailers gain from improved product velocity. In an era where retail competition is fierce and consumer attention spans are short, this model represents a more effective way to ensure products don't just sit on shelves but actually reach the customers who need them.