Novum Studio Launches Ahoy Project for AI-Native Enterprise

Novum Studio, the company behind the Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026. Unlike traditional workplace software, Ahoy Project is not sold as a standalone subscription; instead, Novum Studio provides the infrastructure and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the underlying system. The company, founded by Anna Danyi, has reached over 20 million users across the U.S. and Europe with Frog, an app often described as a 'new-generation Snapchat' that gained traction among younger users through spontaneous, real-time sharing. Novum Studio said it is applying lessons from operating high-frequency social platforms at scale to workplace communication and knowledge systems.

Modern organizations face growing challenges as critical knowledge, decisions, and workflows become fragmented across chats, meetings, and disconnected tools. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support integrated directly into team communication. Because the platform sits at the layer where work is discussed and decided, it can serve as the foundation for a broader AI-native operating model, with Novum Studio designing and delivering the surrounding transformation solution for each enterprise client. The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate, and operate.

Novum Studio's expansion reflects a broader shift across the technology industry. Platforms such as TikTok and Instagram defined how content was distributed and consumed in the mobile social era; as AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination. 'We are no longer just building products where people post content,' Anna Danyi said. 'We are building systems that understand how humans communicate and operate together.' The company was recognized by Forbes China in 2025 among the Top 100 most influential global Chinese figures in AI digital products. This move from consumer social to enterprise AI marks a strategic pivot, leveraging expertise in large-scale social interactions to redefine workplace collaboration. For more information, see the announcement on Media OutReach Newswire.