Curated News
By: NewsRamp Editorial Staff
November 05, 2024

Nift Networks CEO Reveals Innovative Customer Acquisition Strategy for Shopify Merchants on eCommerce Fastlane Podcast

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Source News Release

TLDR

  • Shopify merchants gain a competitive edge with Nift's gifting platform for customer acquisition.
  • Nift's platform connects brands with consumers through premium consumer apps, maintaining consistent return on ad spend.
  • Nift's innovative approach makes customer acquisition more cost-effective for businesses, driving sales even during slow seasons.
  • Nift's gifting platform transforms traditional advertising models, providing a unique and effective approach for customer acquisition.

Impact - Why it Matters

This news matters because it provides insights into a revolutionary approach to customer acquisition for Shopify merchants, offering a unique gifting platform that drives sales and consistent return on ad spend (ROAS) even during traditionally slow seasons. The episode also addresses critical topics including first-party data collection, privacy protection, integration capabilities with Shopify and Klaviyo, strategic customer matching using AI technology, and cost-effective customer acquisition strategies.

Summary

Host Steve Hutt recently welcomed Elery Pfeffer, CEO and Founder of Nift Networks, to discuss innovative customer acquisition strategies for Shopify merchants. The episode highlighted Nift's gifting platform, which connects brands with consumers through a unique closed ecosystem of premium consumer apps, resulting in consistent return on ad spend (ROAS) during peak seasons. The success story of Blenders Eyewear achieving a 545% increase in customer growth during Q4 was also showcased, demonstrating the platform's ability to drive sales even during traditionally slow seasons. The episode also covered topics such as first-party data collection, privacy protection, integration capabilities with Shopify and Klaviyo, strategic customer matching using AI technology, and cost-effective customer acquisition strategies.

Source Statement

This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Nift Networks CEO Reveals Innovative Customer Acquisition Strategy for Shopify Merchants on eCommerce Fastlane Podcast

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