Avenue Z Launches New Public Affairs Practice to Help Clients Navigate Complexities of Modern Advocacy

Avenue Z, a media and technology company, has announced the launch of its Public Affairs Group, designed to shape client outcomes in public and private advocacy, shareholder activism, and regulatory environments. The new Public Affairs Group leverages a blend of communications, media, creative, and technology to affect meaningful change in response to the growing power and control from big media and tech companies. The group supports clients to achieve consensus and desired outcomes by connecting highly targeted content to the right audiences at the right time, building trust.

The launch includes a trends report, offering a deep dive into the latest shifts shaping public policy and communication, helping organizations stay ahead of the curve. Avenue Z’s ability to lead high-stakes special situations is built on expertise lasting more than 25 years, dating back to when digital visionary Jeffrey Herzog pioneered search engine marketing and later sold his first digital media company to Hearst Magazines for $450 million.