Curated News
By: NewsRamp Editorial Staff
December 16, 2024
New Nonprofit ECCO to Ensure Safety and Quality of California Cannabis Products
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GithubTLDR
- ECCO certification provides a competitive advantage by prioritizing safety, sustainability, and transparency for cannabis brands.
- ECCO randomly tests member brand's products monthly for 100+ contaminants, ensuring adherence to the highest safety and quality standards.
- ECCO inspires a healthier, more transparent cannabis marketplace, ensuring consumer confidence in product safety and quality.
- ECCO's proactive approach to updating standards ensures alignment with emerging research, further protecting consumer health.
Impact - Why it Matters
The formation of ECCO is a significant development in the cannabis industry, aiming to address the lack of consistent safety and quality standards for cannabis products. This news matters as it directly impacts consumers' health and safety, providing a symbol of trust for certified brands and giving consumers confidence in the products they purchase. ECCO's rigorous testing and certification process also offer a way for ethical operators to stand out in a crowded market, promoting transparency and accountability.
Summary
The Environmental & Consumer Compliance Organization (ECCO) is a new nonprofit, voluntary brand certification for California cannabis products. Committed to ensuring consumer confidence in product safety and quality, ECCO randomly tests their member brand's products monthly for 100+ contaminants to ensure continued adherence and compliance to the highest safety and quality standards. ECCO was founded to gather a coalition of the most ethical operators in the industry to self-regulate for the greater benefit of consumers.
Its origin was seeded in response to an exposé on cannabis safety in the summer of 2024, which revealed that numerous state-compliant brands contained banned substances and chemicals that can be harmful to consumers. ECCO’s founding members, Ford Smith (Ultranative), Trent Overholt (Noble Pacific), Thomas Martin (Raw Garden), and Elliot Lewis (Catalyst) formed the nonprofit organization to address the current standards for cannabis safety, contaminant testing and quality assurance that, to date, have fallen short of protecting consumers and lack consistency for the industry. ECCO’s process is designed to uphold the highest standards while promoting trust and accountability.
Source Statement
This curated news summary relied on this press release disributed by Newsworthy.ai. Read the source press release here, New Nonprofit ECCO to Ensure Safety and Quality of California Cannabis Products
