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New Nonprofit ECCO to Ensure Safety and Quality of California Cannabis Products

New nonprofit ECCO aims to ensure consumer confidence in the safety and quality of California cannabis products. Founded by industry leaders, ECCO's rigorous testing and certification process provide a symbol of trust for certified brands and promote transparency and accountability.

The formation of ECCO is a significant development in the cannabis industry, aiming to address the lack of consistent safety and quality standards for cannabis products. This news matters as it directly impacts consumers' health and safety, providing a symbol of trust for certified brands and giving consumers confidence in the products they purchase. ECCO's rigorous testing and certification process also offer a way for ethical operators to stand out in a crowded market, promoting transparency and accountability.