Curated News
By: NewsRamp Editorial Staff
July 08, 2026
New Book Reveals 28-Day System for AI Visibility Through Press Releases
TLDR
- Gain AI visibility advantage with David McInnis's 28-day system for press releases that keeps brands findable in AI answers.
- The 28-day system uses structured releases to build entity authority and knowledge graphs for AI retrieval.
- This book helps businesses stay discoverable in AI-driven search, ensuring their expertise reaches people who need it.
- Free AI ChunkTool lets you see how AI splits your copy—verify key messages survive chunking intact.
Impact - Why it Matters
As AI-powered search engines increasingly dictate what information consumers see, businesses that fail to adapt risk becoming invisible. This book provides a actionable framework to ensure your brand appears in AI-generated answers, maintaining relevance and discoverability in a rapidly evolving digital landscape.
Summary
In a move that underscores the seismic shift toward AI-driven information discovery, David A. McInnis, a pioneer in news marketing, has released a groundbreaking book titled News Marketing: The 28-Day System for AI Visibility Through Press Releases. This new publication is designed to equip businesses, marketers, communicators, and PR professionals with the tools they need to thrive in an era where platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini dominate how people find and consume information. The core message is clear: traditional visibility strategies are no longer sufficient, and organizations must adapt to ensure their expertise, products, and announcements are surfaced within AI-generated answers.
The book introduces a practical 28-day publishing system that helps organizations create structured, discoverable content. It delves into concepts such as AI visibility, retrieval assets, entity authority, knowledge graphs, schema markup, and the role of news-driven content in modern digital discoverability. McInnis emphasizes that content assets like news releases, when properly structured and amplified, can serve as durable digital assets that contribute to brand findability long after publication. The book covers topics including how AI systems retrieve and evaluate information, the differences between AI training, grounding, and retrieval, and the 28-Day Rule for maintaining newsworthiness.
Complementing the book is the AI ChunkTool, a free companion web application that allows writers to see how AI systems chunk their text. By analyzing pasted content and comparing six industry-standard chunking strategies, writers can verify that key claims and brand messages survive intact within a single chunk. This tool is available at chunktool.newsmarketingbook.com. The book is available on Amazon, and a complimentary digital edition can be accessed at News Marketing Book - The Online Visibility Program for AI and SEO.
Source Statement
This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, New Book Reveals 28-Day System for AI Visibility Through Press Releases
