naoo Completes Kingfluencers Integration, Sets Stage for Growth

naoo AG, the Zug-based operator of the naoo social media and commerce platform, has completed the integration of Kingfluencers into the naoo Group, marking a significant milestone in the companies' collaboration that began with the acquisition in March 2025. The integration process, which involved gradually merging organizational structures and operations, has resulted in shared functions across Finance, Commercial, and People, as well as joint growth initiatives that combine the naoo platform with Kingfluencers' creator network, client relationships, and commercial capabilities. At the end of October, the operational teams will move into shared offices at Molkenstrasse 15 in Zurich, a physical consolidation that visibly completes the integration, while naoo AG's registered headquarters remain in Zug.

As part of this transition, Gregor Doser, who joined the Group in May 2025 and served as Chief Commercial Officer and Managing Director of Kingfluencers, as well as a member of naoo AG's Executive Management, has decided to hand over his operational responsibilities to the existing leadership team and step down from the management teams of both naoo AG and Kingfluencers AG. Doser and naoo are currently discussing a potential future strategic advisory role. Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG, praised Doser for guiding the integration with great care and strategic clarity, thanking him for his tremendous commitment and smooth handover. Doser expressed pride in the achievements and confidence in the well-established management team. Additionally, Gabriel Höhener will step down from the Executive Management of naoo AG, with product responsibilities consolidated under Dr. David Liu. Höhener, who joined naoo in 2022 and most recently served as Chief Product & Technology Officer, was thanked for his outstanding personal commitment and key role in building and advancing the naoo platform.

With the integration complete, the naoo Group is increasingly focusing on scaling its joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, the existing social media, community, and gamification features, as well as naoo Worlds, will continue to be developed. Kingfluencers' extensive creator network, client relationships, and marketing expertise provide valuable synergies to expand the platform's reach, unlock new monetization opportunities, and drive growth across both companies. For more details, view the original release on www.newmediawire.com.