Curated News
By: NewsRamp Editorial Staff
October 30, 2025

naoo AG Adopts IFRS Standards, Integrates Kingfluencers ERP

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Original Source

TLDR

  • Naoo AG's IFRS transition and ERP integration provide competitive advantages through enhanced global comparability and operational synergies from the Kingfluencers acquisition.
  • Naoo AG is transitioning to IFRS reporting standards while integrating Kingfluencers AG onto a unified ERP platform to streamline finance, HR, and sales processes.
  • These strategic moves by naoo AG create a stronger foundation for sustainable growth and enhanced transparency, benefiting both users and business partners globally.
  • Naoo AG is adopting international accounting standards and unifying systems across its influencer marketing subsidiary, creating a more streamlined digital ecosystem.

Impact - Why it Matters

This news matters because it demonstrates how emerging technology companies are maturing their financial and operational infrastructure to compete globally. The transition to IFRS reporting standards makes naoo more transparent and comparable to international peers, potentially attracting broader investor interest and increasing market confidence. The ERP integration of Kingfluencers represents practical post-acquisition execution that should deliver cost savings and operational efficiencies. For users and business partners, these behind-the-scenes improvements signal a more stable, scalable platform that can better support the gamified social media experience naoo offers. In the competitive social media landscape, such operational maturity often precedes accelerated growth and enhanced service delivery.

Summary

naoo AG, the Swiss social media platform company listed on the Dusseldorf Stock Exchange, has announced two significant strategic moves that signal its maturation as an international technology player. The company revealed it is transitioning its consolidated financial reporting to International Financial Reporting Standards (IFRS), a move that CFO Kevin Dragon described as "a key pillar of our international growth strategy." This transition to IFRS will enhance global comparability and increase transparency for the international investment community, with the first consolidated IFRS financial statements scheduled for release with the 2025 Annual Report. The adoption of these globally recognized standards strengthens naoo's alignment with international capital markets and enhances comparability with listed peers, positioning the company for broader investor recognition.

Simultaneously, naoo is advancing its operational integration by moving Kingfluencers AG, Switzerland's leading influencer marketing agency that it acquired, onto the company's unified ERP platform. This technical integration represents a critical step in capturing operational synergies from the acquisition by eliminating redundant processes and providing consolidated data across key functions including finance, HR, and sales. The unified system drives operational efficiency and scalability, creating what Dragon characterized as "a strong foundation for scalable value creation." For more detailed information about these developments, investors and stakeholders can visit www.naoo.com through the provided link on the original release published on www.newmediawire.com.

These strategic initiatives come as naoo continues to develop its next-generation social media platform that connects people based on interests and preferences through gamification and personalized content. The company's innovative points and rewards system encourages user engagement while allowing users to benefit directly from their platform activity. Business customers can create customized offers tailored to users' individual needs and motivate them to visit physical locations using naoo points, creating added value for both users and business partners. The integration of Kingfluencers brings additional marketing expertise and an extensive network of over 3,000 influencers to enhance naoo's market position.

Source Statement

This curated news summary relied on content disributed by NewMediaWire. Read the original source here, naoo AG Adopts IFRS Standards, Integrates Kingfluencers ERP

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