Curated News
By: NewsRamp Editorial Staff
November 03, 2025
MTP & KD Global USA Partner to Simplify North American Entry for European SMEs
TLDR
- European SMEs gain a competitive edge with MTP and KD Global USA's integrated solution for faster, lower-risk North American market entry with minimal overhead.
- MTP handles creative, e-commerce, and marketing while KD Global manages import, logistics, FDA compliance, and distribution in a structured 360° market-entry framework.
- This partnership empowers European entrepreneurs to expand confidently, fostering international business growth and cultural exchange between Europe and North America.
- European brands can now launch in the U.S. and Canada with a complete package covering everything from import logistics to Amazon store setup.
Impact - Why it Matters
This partnership directly addresses the significant barriers that small and medium-sized European businesses face when attempting to enter North American markets. The complexity of international logistics, regulatory compliance, and market penetration often prevents promising European companies from expanding globally. By combining operational expertise with marketing capabilities in a single integrated solution, this alliance reduces the traditional risks and costs associated with transatlantic expansion. For European entrepreneurs, this means faster market entry with lower capital investment, while North American consumers gain access to innovative European products that might otherwise never reach their markets. The timing is particularly relevant as global e-commerce continues to grow and businesses seek efficient ways to expand internationally without the burden of establishing complex overseas operations from scratch.
Summary
Meet The People (MTP), an innovative advertising alternative with European DNA, and KD Global USA, an import company headquartered in Atlanta, Georgia, have forged a strategic partnership that creates a comprehensive 360° solution for small and mid-sized European companies seeking North American market entry. This collaboration merges KD Global USA's operational expertise in import management, logistics, fulfillment, distribution, and FDA/insurance support with Meet The People's creative, e-commerce, and growth marketing capabilities. Together they offer a low-hassle entry gate that covers everything from import compliance to demand generation, providing European SMEs with a complete market-entry ecosystem that minimizes risk while maximizing impact.
The partnership specifically addresses the needs of smaller European businesses that often struggle with the complexities of transatlantic expansion. KD Global USA serves as the primary import company partner handling U.S. inbound operations, warehousing, logistics, fulfillment, distribution, FDA support, insurance, and delivery/returns management. Meanwhile, Meet The People brings a U.S.-based e-commerce expert team that creates all needed creative assets for product pages, ads, and content while handling e-commerce setup and advertising/promotion strategy on platforms like Amazon and Walmart. The collaboration represents a lean and efficient alternative to large network agencies, offering senior-led, cost-efficient services specifically tailored for smaller and mid-sized businesses without the big-network overhead.
Leadership from both companies emphasizes the practical benefits for European entrepreneurs. Tim Ringel, Founder & CEO of Meet The People, notes that the alliance provides an actionable and realistic way for European SMEs to start selling and growing in North America, combining creative and marketing foundations with operational reliability. Patrick Koehler, Managing Director of KD Global USA, highlights how their partnership makes U.S. expansion more accessible by simplifying inbound logistics first, then adding comprehensive operational support so European brands can operate confidently while MTP drives demand. This integrated approach ensures cultural alignment through MTP's European DNA while delivering the transatlantic capabilities typically found only in larger networks.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, MTP & KD Global USA Partner to Simplify North American Entry for European SMEs
