Curated News
By: NewsRamp Editorial Staff
December 16, 2025

MKX & Blazy Susan Launch Year-Round Breast Cancer Fight with Cannabis Partnership

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Original Source

TLDR

  • MKX and Blazy Susan's co-branded pre-roll sales offer a competitive edge by linking product purchases to donations for breast cancer charities, enhancing brand loyalty and community impact.
  • The campaign works by donating a portion from each sale of the limited-release 30-pack pre-rolls to Michigan-based charities like Gilda's Club and the Lynn Sage Foundation.
  • This initiative makes the world better by funding breast cancer charities year-round, supporting research and care for affected individuals and their communities.
  • Inspired by personal family experiences with cancer, this partnership launches a limited-edition product line that directly contributes to fighting a disease affecting one in twelve women.

Impact - Why it Matters

This collaboration represents a significant evolution in corporate social responsibility within the cannabis industry, demonstrating how businesses can leverage their platforms to address critical public health issues beyond traditional awareness months. For consumers, every purchase directly supports breast cancer charities while normalizing conversations about cancer prevention and treatment. The partnership's year-round approach acknowledges that health crises don't follow calendar schedules, potentially inspiring other companies to adopt similar sustained charitable models. For the cannabis industry specifically, this initiative helps destigmatize the sector by showcasing its capacity for meaningful community engagement and health advocacy, particularly relevant as more jurisdictions legalize cannabis and companies seek to establish socially responsible identities. The personal connections of the leadership teams—with family members affected by cancer—add authentic urgency to the campaign, making it more than just marketing but rather a genuine response to a disease that affects one in twelve women globally according to IARC data.

Summary

In a powerful collaboration that blends corporate social responsibility with personal passion, Michigan-based cannabis company MKX and global accessories brand Blazy Susan have launched a year-round breast cancer awareness campaign that extends far beyond October's traditional focus. The initiative, spearheaded by MKX executives Sam, Omar, and Christian Kaoud alongside 4K Processing founder Issam Kaoud and Blazy Susan CEO Will Breakell, is deeply personal for all involved—with family members directly affected by cancer, including Breakell's mother who is a survivor. The campaign's core mechanism involves donating a portion of every product sale to three key nonprofit organizations: Gilda's Club Detroit, the Shades of Pink Foundation, and the Chicago-based Lynn Sage Breast Cancer Foundation, demonstrating how cannabis and ancillary companies can play meaningful roles in community health support.

The partnership centers on a co-branded product line: a limited-release 30-Pack of Infused Pre-Rolls featuring Lemon Cherry Gelato, Pink Champagne, and Raspberry Rose cultivars, available at licensed Michigan dispensaries including Puff Cannabis, Pure Cannabis, JARS Cannabis, House of Dank, and King of Budz. This product launch represents more than just commerce—it's a tangible vehicle for change, with each purchase contributing directly to breast cancer charities. The collaboration highlights the growing trend of mission-driven business partnerships, where companies leverage their platforms to address critical health issues like breast cancer, which the International Agency for Research on Cancer identifies as the second most commonly diagnosed cancer globally and leading cause of cancer deaths among women.

Beyond the immediate charitable contributions, this initiative carries significant symbolic weight for the cannabis industry's evolving role in healthcare advocacy. MKX's founding inspiration came from a family member's use of Rick Simpson Oil to treat brain cancer, while Blazy Susan's leadership has multiple personal connections to breast cancer survival and loss. As Christian Kaoud of MKX stated, "Having personally experienced the loss of a loved one to cancer, this initiative carries profound significance for our team." The campaign's year-round approach—moving beyond the typical October focus—acknowledges that combating breast cancer requires sustained attention and resources. With press images available through Blazy Susan's digital assets and MKX's Google Drive folder, and media contact Brittany Somerset coordinating interviews, this partnership sets a new standard for how lifestyle brands and cannabis companies can collaboratively address pressing health challenges while maintaining their commercial operations and community commitments.

Source Statement

This curated news summary relied on content disributed by Newsworthy.ai. Read the original source here, MKX & Blazy Susan Launch Year-Round Breast Cancer Fight with Cannabis Partnership

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