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MKX & Blazy Susan Launch Year-Round Breast Cancer Fight with Cannabis Partnership

MKX & Blazy Susan launch breast cancer awareness campaign with cannabis product line. Portions support Gilda's Club, Shades of Pink, & Lynn Sage Foundation. Year-round initiative fights cancer beyond October.

This collaboration represents a significant evolution in corporate social responsibility within the cannabis industry, demonstrating how businesses can leverage their platforms to address critical public health issues beyond traditional awareness months. For consumers, every purchase directly supports breast cancer charities while normalizing conversations about cancer prevention and treatment. The partnership's year-round approach acknowledges that health crises don't follow calendar schedules, potentially inspiring other companies to adopt similar sustained charitable models. For the cannabis industry specifically, this initiative helps destigmatize the sector by showcasing its capacity for meaningful community engagement and health advocacy, particularly relevant as more jurisdictions legalize cannabis and companies seek to establish socially responsible identities. The personal connections of the leadership teams—with family members affected by cancer—add authentic urgency to the campaign, making it more than just marketing but rather a genuine response to a disease that affects one in twelve women globally according to IARC data.