Mississippi Personal Injury Firm Haug Farrar Franco & Ruiz Rebrands as HFFR Injury Attorneys

Haug Farrar Franco & Ruiz, a Mississippi personal injury law firm with offices in Gulfport and Ocean Springs, has announced its rebranding as HFFR Injury Attorneys. The change is designed to create a more recognizable brand and underscore the firm’s exclusive focus on personal injury law. Importantly, the firm stresses that the rebranding is not a change in operations: the same four partners remain, along with the same phone number, offices, and standard of care. “Our new name better communicates who we are and what we do, and is designed to be top of mind for individuals and families who find themselves in need of high-quality legal representation,” said partner Stopher Haug.

Unlike larger firms where cases may be handed off to associates or call centers, HFFR Injury Attorneys emphasizes that every client works directly with a partner attorney from the first conversation to final resolution. Partner Todd Farrar reinforced this commitment: “We’ve always believed that injured people deserve more than a case number and a paralegal. Our standard is one partner, personally responsible for your case from day one to the final outcome — and we prepare every one of those cases as if it’s going in front of a jury.” The firm’s founding partners bring 75 years of combined Mississippi personal injury experience to each case, covering motor vehicle accidents, medical malpractice, and workers’ compensation.

Local knowledge and community ties are central to the firm’s identity. Partner Jonathan Franco noted, “Mississippi isn’t just where we practice — it’s home. We’ve built our careers here, raised our families here, and developed lasting relationships throughout the communities we serve. That local knowledge of the courts, the carriers, and the medical community gives our clients a real advantage.” Looking ahead, partner Jason Ruiz said, “The future of our firm is centered on achieving life-changing outcomes for our clients — and doing that in a way that stays true to who we are. We’re not a volume shop. Every client gets a partner.” The firm’s new logo features the fleur-de-lis, a symbol of its deep Mississippi roots.