Milk's Got Game Campaign Spotlights Moms Fueling Athletes

The Dairy Alliance, a nonprofit organization funded by dairy farm families across eight Southeastern states, has launched the latest phase of its Milk's Got Game campaign, focusing on the crucial role mothers play in athletes' nutrition and performance. This engaging initiative partners with college football stars TJ Moore from Clemson University and Nyck Harbor from the University of South Carolina, along with their mothers Alexandra Moore and Saundra Harbor, to showcase how real dairy milk serves as a natural sports drink that fuels strength, recovery, and peak athletic performance. The campaign powerfully demonstrates that behind every successful athlete stands a mother who ensures they have the proper nutritional foundation, with dairy milk providing 8 grams of high-quality protein per serving to support training routines and everyday wellness.

Joanne Engelhardt-Risko, Vice President of Strategic Marketing at The Dairy Alliance, emphasizes that this campaign celebrates the mothers who fuel their athletes with love, guidance, and real dairy milk, positioning it as the MVP of performance nutrition. Both athletes and their mothers share personal testimonials about how dairy milk has been an integral part of their daily routines from childhood through college athletics, helping them maintain energy during practice, recover faster after intense workouts, and stay strong throughout their demanding schedules. Emily Waggoner, a South Carolina dairy farmer, reinforces the connection between farm families and athletic families, highlighting how real dairy milk delivers the nutrition and strength needed both on the field and at home, creating a powerful narrative that links agricultural heritage with athletic excellence.

The Milk's Got Game campaign effectively bridges the gap between family support systems and athletic achievement, showing how success begins at home with proper nutrition and carries through to college playing fields. By featuring authentic stories from real athletes and their mothers, The Dairy Alliance creates a compelling case for dairy milk as an essential component of active lifestyles, not just for elite athletes but for anyone pursuing fitness and wellness goals. The campaign's focus on the nutritional benefits of dairy milk—particularly its protein content for muscle recovery and energy—combined with the emotional resonance of maternal support makes this initiative both informative and inspiring for families and sports enthusiasts across the Southeast and beyond.