Curated News
By: NewsRamp Editorial Staff
November 08, 2025
Milevista & Operation Smile Partner for $6.7M Cleft Care Mission
TLDR
- Milevista's partnership with Operation Smile provides a strategic advantage by leveraging experiential marketing to achieve a $6.7 million fundraising goal by December 2027.
- Milevista will deploy team-based in-person activations and live pop-ups across U.S. markets to raise funds through measurable, real-time campaign optimization for Operation Smile.
- This partnership helps children worldwide access life-changing cleft surgery and comprehensive care, creating better futures through sustained donor support and community education.
- A short film titled 100 Kids Smile For The First Time documents the initiative's early impact, showcasing transformative patient stories through this medical nonprofit collaboration.
Impact - Why it Matters
This partnership matters because it represents a powerful fusion of medical expertise and marketing innovation that could transform how charitable organizations approach fundraising while directly impacting children's lives. For readers, it demonstrates how corporate-nonprofit collaborations can create tangible social change, potentially inspiring similar partnerships across industries. The initiative addresses a critical global health need—access to safe surgery for cleft conditions—that affects thousands of children worldwide who face social stigma, feeding difficulties, and speech challenges without treatment. By combining Operation Smile's proven medical model with Milevista's experiential marketing strategies, this partnership creates a scalable approach that could significantly increase the number of children receiving life-changing surgeries, while also setting a new standard for how businesses can leverage their core competencies for social good. The success of this model could influence how companies approach corporate social responsibility and inspire more organizations to use their unique capabilities to address pressing global health challenges.
Summary
Culver City-based experiential marketing agency Milevista has announced a groundbreaking partnership with global medical nonprofit Operation Smile, setting an ambitious fundraising target of $6.7 million by December 31, 2027. This strategic collaboration brings together Milevista's expertise in high-impact, team-based activations with Operation Smile's decades of experience in providing life-changing surgical care for children with cleft conditions. The partnership will leverage Milevista's proven approach to creating immersive, results-driven campaigns through live pop-ups and in-person events across markets throughout the United States, designed to both educate communities and generate sustained donor support for Operation Smile's comprehensive cleft treatment programs.
Milevista's leadership emphasized that their agency, built around authentic human connections, sees this partnership as an opportunity to demonstrate how powerful experiences can transcend traditional brand building to create meaningful social impact. The collaboration represents a perfect alignment of capabilities, with Operation Smile bringing their international medical expertise and Milevista contributing their measurable, on-the-ground activation strategies and real-time campaign optimization. The initiative includes compelling storytelling elements, such as a short film titled "100 Kids Smile For The First Time" available on youtube.com, which documents the early stages of this partnership and showcases the profound patient impact of Operation Smile's work in transforming children's lives through corrective surgery and comprehensive care.
The strategic importance of this Milevista+1 partnership lies in its potential to accelerate donor response and significantly increase the number of children receiving life-changing surgical interventions over the next two years. Operation Smile+1 brings their proven model that combines safe surgery with multidisciplinary care and community education, while Milevista's experiential marketing approach ensures maximum reach and engagement. This collaboration represents a powerful fusion of medical expertise and marketing innovation, creating a scalable model for nonprofit fundraising that could potentially transform how charitable organizations approach donor acquisition and retention while making tangible differences in children's lives worldwide.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Milevista & Operation Smile Partner for $6.7M Cleft Care Mission
