Curated News
By: NewsRamp Editorial Staff
November 20, 2025
Massimo Group Appoints Dealer Development VP for 2026 EV & UTV Launch
TLDR
- Massimo Group's appointment of Ron Luttrell positions them to gain market advantage through expanded dealer networks for their upcoming 2026 vehicle launches.
- Ron Luttrell will oversee dealer expansion, onboarding, and performance management systems to scale Massimo Group's operations for their 2026 vehicle series.
- Massimo Group's expansion with electric and high-performance vehicles creates sustainable transportation options and economic opportunities through broader dealer networks.
- Industry veteran Ron Luttrell brings 20 years of experience transforming early-stage OEMs into scalable organizations for Massimo's new vehicle series.
Impact - Why it Matters
This appointment signals Massimo Group's serious commitment to scaling its dealer network ahead of major product launches in 2026, which could significantly impact the competitive landscape in the powersports and electric vehicle markets. For consumers, this means potentially wider availability and better support for Massimo's upcoming electric and gas-powered vehicles. For investors, it demonstrates strategic leadership hiring that could drive market expansion and revenue growth. The company's focus on both electric and traditional power sources shows they're positioning to capture multiple segments of the evolving recreational vehicle market, making this a development worth watching for anyone interested in the future of powersports transportation.
Summary
Massimo Group (NASDAQ: MAMO) has made a strategic move by appointing industry veteran Ron Luttrell as Vice President of Dealer Development, bringing over two decades of specialized experience in dealer network expansion and performance optimization. Luttrell's impressive track record includes transformative work with major powersports brands including Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield, where he successfully scaled early-stage OEMs into robust dealer-driven organizations. His expertise in building and managing dealer networks positions him perfectly to lead Massimo's expansion efforts as the company prepares for significant product launches in the coming years.
The timing of Luttrell's appointment coincides with Massimo's preparation for two major product series launches in 2026: the premium MVR Series of lithium-electric vehicles and the high-performance Sentinel Series of gas-powered UTVs. As a manufacturer and distributor of powersports and electric vehicles headquartered in Garland, Texas, Massimo Group maintains a diverse portfolio that includes UTVs, ATVs, e-bikes, and electric utility vehicles known for their performance, reliability, and value proposition. Luttrell will oversee critical functions including dealer expansion, onboarding processes, and performance management systems to ensure the company's dealer network is optimized to support these new product introductions and future growth initiatives.
This announcement was distributed through MissionIR, which operates as part of the Dynamic Brand Portfolio at IBN, providing specialized communications services including access to wire solutions via InvestorWire, article and editorial syndication to over 5,000 outlets, enhanced press release distribution, and comprehensive social media distribution through IBN's extensive network. The communications platform focuses on assisting IR firms with syndicated content to enhance visibility within the investment community, ensuring that news about companies like Massimo Group reaches a wide audience of investors, influencers, and industry stakeholders through multiple channels and distribution networks.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, Massimo Group Appoints Dealer Development VP for 2026 EV & UTV Launch
