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Massimo Group Appoints Dealer Development VP for 2026 EV & UTV Launch

Massimo Group appoints Ron Luttrell as VP of Dealer Development to lead expansion for 2026 MVR electric vehicle and Sentinel UTV launches, leveraging 20+ years of industry experience.

This appointment signals Massimo Group's serious commitment to scaling its dealer network ahead of major product launches in 2026, which could significantly impact the competitive landscape in the powersports and electric vehicle markets. For consumers, this means potentially wider availability and better support for Massimo's upcoming electric and gas-powered vehicles. For investors, it demonstrates strategic leadership hiring that could drive market expansion and revenue growth. The company's focus on both electric and traditional power sources shows they're positioning to capture multiple segments of the evolving recreational vehicle market, making this a development worth watching for anyone interested in the future of powersports transportation.