Maneesha Ruia: 13 Years of Redefining the Lace Scarf

For 13 years, lace has been the defining signature of Maneesha Ruia, a luxury women's lifestyle accessories house founded in 2013 by Creative Director Maneesha Ruia. The brand's philosophy treats lace not as a mere embellishment but as an integral element of design from the outset. "Lace has a unique character, a vintage appeal that somehow feels remarkably modern," says Ruia. This approach distinguishes a Maneesha Ruia lace scarf from one simply finished with lace: here, lace can shape the scarf's very character, appearing as a panel, framing a motif, or emerging through hand-appliquéd details. Varieties such as Chantilly, filigree, Duchesse, and Alençon lace each bring distinct qualities, while techniques like cutwork, scallop, and appliqué introduce further possibilities. The interplay between lace and other crafts—hand embroidery, beadwork, floral appliqué, and hand-painted elements—creates depth and texture. Each scarf demands exceptional precision, with every motif cut, positioned, and stitched by hand, and some designs requiring hand-machining. Depending on intricacy, a single scarf can take 40 to 72 hours of artisan work. The collection remains intentionally small to allow each piece the time and attention it demands. While lace has traditionally been associated with weddings and celebrations, the modern lace scarf transitions effortlessly into everyday settings—whether draped over a shoulder, styled with a French drape, belted for a defined silhouette, or paired with a white shirt, denim, or cashmere. This versatility extends to celebratory dressing through the brand's occasion wear scarves, which add intricacy without overwhelming an evening look. Over 13 years, Maneesha Ruia has continually reinterpreted lace across fabrics, colors, motifs, and techniques, making it a language through which craftsmanship, femininity, and contemporary elegance meet. Founded in 2013, Maneesha Ruia is known for handcrafted lace scarves and accessories including wraps, capes, ponchos, jackets, and jewelry. Every scarf is made in India with GOTS-approved fabrics and AZO-free dyes. Excess materials are donated to Hamaara Sapna, and a share of proceeds supports the Akanksha Foundation's education work for underprivileged children.