Curated News
By: NewsRamp Editorial Staff
September 15, 2025
Maestra's Maryna Hradovich Revolutionizes E-commerce Personalization
TLDR
- Maestra's all-in-one marketing platform gives DTC brands a competitive edge by driving over 15% higher conversions through advanced personalization without additional headcount.
- Maestra consolidates fragmented marketing tools into one platform that seamlessly integrates email, SMS, product recommendations, and loyalty programs while eliminating data silos.
- Maestra makes advanced personalization accessible to all e-commerce brands, creating better customer experiences that feel like personal conversations rather than automated marketing.
- Maestra clients like Furniture Fair achieved 27% cost reduction while Enlightened Equipment saw 22% revenue growth in just two months with no extra spend.
Impact - Why it Matters
This news matters because it addresses a critical pain point for e-commerce businesses struggling with fragmented marketing tools and rising consumer expectations. As customers increasingly demand personalized experiences similar to what they receive from Amazon and Netflix, brands that fail to adapt risk losing relevance and revenue. Maestra's approach not only simplifies marketing technology but also delivers measurable results—22% revenue growth for some clients—while reducing costs by 27%. For marketers overwhelmed by tool overload and data silos, this represents a practical solution that frees up strategic time and drives meaningful growth in an increasingly competitive digital landscape.
Summary
Maryna Hradovich, Co-Founder and COO of Maestra, brings her decade of experience scaling Semrush into a $300M+ NYSE-listed company to revolutionize e-commerce personalization. As a visionary go-to-market leader, she champions Maestra's all-in-one marketing platform that helps scaling DTC brands achieve over 15% conversion growth by moving beyond fragmented channel-centric approaches to true customer-centric marketing. The platform consolidates email, SMS, product personalization, loyalty programs, and promotions into one seamless solution, eliminating the tool overload and data silos that plague modern marketers.
Hradovich emphasizes the critical shift from channel-centric to customer-centric marketing, where experiences are tailored to individual journeys rather than optimized by isolated channels. She illustrates this with compelling examples: Enlightened Equipment achieved 22% revenue growth in two months, Jolyn saw 17% total revenue growth and 22% repeated revenue increase, while Furniture Fair reduced marketing stack costs by 27%. Maestra's unique Service-as-a-Software model provides every client with a dedicated Customer Success Manager who handles implementation, strategy, and real-time support through shared Slack channels, ensuring marketers focus on creativity rather than admin tasks.
The platform's approach to personalization beyond email and SMS addresses the urgent need for brands to meet rising consumer expectations shaped by Netflix and Amazon-level experiences. By consolidating fragmented tools and providing hands-on implementation support, Maestra enables mid-market brands to scale smartly without becoming tech experts, turning potential into profit through strategic partnerships rather than complex integrations.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Maestra's Maryna Hradovich Revolutionizes E-commerce Personalization
