Curated News
By: NewsRamp Editorial Staff
November 19, 2025
Luffa Appoints AI Expert Michael Liu as CTO to Power Fan Economy Platform
TLDR
- Luffa appoints Michael Liu as CTO to accelerate its decentralized fan graph and AI personalization, giving creators an edge in the Web3 social space.
- Luffa's new CTO will oversee AI architecture and decentralized infrastructure on Endless Protocol to build a secure, encrypted creator-owned environment.
- Luffa's technology advances create a world where fans own their data and value, building more equitable digital communities without intermediaries.
- Michael Liu brings MIT and Harvard expertise in AI and fintech to lead Luffa's next-generation social operating system for global fan engagement.
Impact - Why it Matters
This appointment signals a significant advancement in the evolution of Web3 social platforms and the creator economy. As digital content creation becomes increasingly central to global entertainment and commerce, the need for secure, decentralized platforms that protect user data and ensure fair value distribution becomes paramount. Liu's expertise in large-scale AI systems and decentralized infrastructure positions Luffa to potentially redefine how creators and fans interact, moving beyond traditional social media models where user data is monetized by platforms rather than benefiting the actual content creators and their communities. This development matters because it represents progress toward a more equitable digital ecosystem where users maintain control over their data and receive direct value for their engagement, potentially setting new standards for privacy, ownership, and economic participation in the rapidly growing creator economy that now impacts millions of content creators and billions of fans worldwide.
Summary
Luffa, the innovative social operating system designed specifically for the fan economy, has made a strategic leadership appointment by naming Michael Liu as its new Chief Technology Officer. This announcement comes at a crucial juncture as the company scales its decentralized fan graph, enhances its AI-driven personalization capabilities, and prepares for international expansion on the Endless Protocol platform. Liu brings an exceptional combination of deep technical expertise and global commercialization experience spanning artificial intelligence, energy systems, fintech, and emerging markets. His background includes serving as Co-Founder and CEO of Fam Capital, where he managed over $150 million in cross-border investments across AI infrastructure and decentralized finance, effectively bridging technological ecosystems between Asia, the Middle East, and North America.
In his new role at Luffa, Liu will oversee the company's core technology strategy, AI architecture, decentralized infrastructure design, and engineering execution across product development, data management, and security protocols. His leadership is expected to accelerate Luffa's mission to create a secure, encrypted, creator-owned environment where fans can participate, earn rewards, and interact without intermediaries or centralized data risks. The appointment has been praised by Luffa's Head of Product, Esra Ozturk, who emphasized that Liu's experience in launching large-scale AI systems, combined with his expertise in decentralized infrastructure and global market dynamics, makes him uniquely qualified to help build what they envision as the world's most advanced fan-centric social operating system.
Luffa operates on the Endless Protocol, a decentralized, AI-enabled Web3 infrastructure layer that recently achieved significant recognition through its Endless Web3 Genesis Cloud raising $110 million and reaching a $1 billion post-money valuation. As a core application within this growing ecosystem, Luffa plays a pivotal role in bringing creator tools, fan engagement features, and community-governed interactions to life. The platform's decentralized social environment integrates wallet functionality, messaging services, loyalty programs, and engagement mechanisms into a unified fan layer where users can earn rewards for various activities including chatting, tipping, joining SuperGroups, and completing quests. With privacy as a fundamental design principle, Luffa features end-to-end encryption, no centralized data backups, and mnemonic-based registration that eliminates the need for traditional phone or email verification.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, Luffa Appoints AI Expert Michael Liu as CTO to Power Fan Economy Platform
