Curated News
By: NewsRamp Editorial Staff
May 02, 2024

Locality Appoints Robin Wong as Vice President, Category Lead

Reddit Discuss on Substack View History of this news story on GitHub
Source News Release

TLDR

  • Robin Wong appointed as Locality's new Vice President, Category Lead, focusing on maximizing advertiser value in automotive, QSR, and retail sectors.
  • Wong brings 20+ years of ad sales experience and will implement category-specific local sales strategies across Locality’s streaming video and broadcast inventory.
  • Wong's expertise will help drive interest from key categories within the mid-market segment and strengthen Locality’s relationships with agency holding companies.
  • Prior to joining Locality, Robin was a West Coast Director of Ad Sales for VIZIO managing national and local streaming campaigns.

Impact - Why it Matters

Robin Wong's appointment at Locality as the new Vice President, Category Lead is important because it signifies the company's commitment to maximizing advertiser value in specific sectors. With her 20+ years of experience in ad sales leadership, Wong's role will drive interest from key categories within the mid-market segment and strengthen Locality’s relationships with agency holding companies. This will impact the advertising industry by providing specialized sales strategies and fostering strong client relationships with tangible results.

Summary

Locality, a local video advertising solutions provider, has appointed Robin Wong as the new Vice President, Category Lead. Wong will focus on maximizing advertiser value in the automotive, QSR, and retail sectors by implementing category-specific local sales strategies. She brings 20+ years of experience in ad sales leadership and will work closely with Locality executives to drive interest from key categories within the mid-market segment and strengthen Locality’s relationships with agency holding companies.

Source Statement

This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Locality Appoints Robin Wong as Vice President, Category Lead

blockchain registration record for the source press release.