Curated News
By: NewsRamp Editorial Staff
April 25, 2024
Locality Appoints Jeremy Fass as VP of Addressable & Programmatic Advertising
TLDR
- Jeremy Fass's appointment as VP of Addressable & Programmatic Advertising at Locality gives marketers expanded programmatic channels to reach local audiences at scale.
- Jeremy Fass will leverage technology, data, and Locality’s direct access to CTV inventory to help marketers and publishers expand their local reach through premium inventory.
- Jeremy Fass's role at Locality will help advertisers and publishers efficiently and strategically reach audiences in premium environments, driving dollars to the local video marketplace.
- Jeremy Fass brings over 15 years of experience in building audience-based marketplaces and solutions for sell-side platforms and media companies to his new role at Locality.
Impact - Why it Matters
The appointment of Jeremy Fass as the VP of Addressable & Programmatic Advertising at Locality brings valuable expertise in digital advertising and audience-based marketplaces. This move will help marketers and publishers expand their local reach through premium inventory, providing more opportunities for efficiently and strategically reaching audiences in premium environments.
Summary
Locality, the industry’s preeminent local video solutions provider, announces the appointment of Jeremy Fass as the company’s VP of Addressable & Programmatic Advertising. Fass will focus on leveraging technology, data, and Locality’s direct access to the industry’s highest quality CTV inventory to help marketers address qualified local audiences at scale through expanded programmatic channels. Fass brings more than 15 years of experience in building audience-based marketplaces and will report directly to Steven DeMain, EVP of Sales at Locality.
Source Statement
This curated news summary relied on content disributed by News Direct. Read the original source here, Locality Appoints Jeremy Fass as VP of Addressable & Programmatic Advertising
