Curated News
By: NewsRamp Editorial Staff
April 18, 2025
LinkedIn Expands Video Advertising with the Wire Program to Boost Brand Recognition
TLDR
- Reach more people with LinkedIn's expanded video advertising, the Wire Program, placing pre-roll ads before trusted publisher content.
- LinkedIn's Wire Program enables brands to showcase video ads before professional content, enhancing brand recall by associating with reputable sources.
- LinkedIn's video advertising expansion helps businesses connect with wider audiences through pre-roll ads on trusted publisher platforms, fostering brand trust and recognition.
- LinkedIn's new video advertising feature, the Wire Program, offers an innovative way for brands to engage viewers by placing ads before quality publisher content.
Impact - Why it Matters
This news matters as it provides businesses with a valuable opportunity to connect with a wider audience through trusted sources like Bloomberg and Forbes. By leveraging pre-roll ads, brands can enhance their marketing efforts and increase visibility among potential customers.
Summary
LinkedIn has expanded its video advertising option, the Wire Program, allowing brands to place pre-roll ads before professional content from publishers like Bloomberg and Forbes. This move aims to help businesses reach more people and improve brand recognition.
Source Statement
This curated news summary relied on this press release disributed by InvestorBrandNetwork (IBN). Read the source press release here, LinkedIn Expands Video Advertising with the Wire Program to Boost Brand Recognition
