LA Bikini Rebrands to Bare&Sol: A New Era in Beauty Franchising

In a bold move to redefine the beauty and wellness landscape, FG Brands, a self-care and wellness platform, has announced the national rebranding of its former LA Bikini locations to Bare&Sol. Effective June 1, all existing studios now operate under the new name, signaling a significant evolution for the company as a leading beauty and wellness franchise opportunity. This transformation is backed by years of robust growth and positive guest feedback, creating a fresh vision that combines expert hair removal and airbrush spray tanning services under one roof. Bare&Sol aims to challenge traditional waxing salons by offering a membership-driven franchise model that focuses exclusively on these two high-demand services, thereby creating distinct revenue streams for franchisees.

At the heart of Bare&Sol's rebrand is a response to today's discerning consumers who are more ingredient-conscious and seek personalized, elevated experiences. The brand's core service, sugaring, uses an all-natural sugar paste free of harsh chemicals, while airbrush spray tanning provides UV-free, customized results. This dual-service approach positions Bare&Sol as a full-service skin-wellness destination, capitalizing on growing interest from Millennial and Gen Z demographics. CEO Jan Zalud emphasized that the rebrand is about evolving with customers, turning the traditional waxing salon experience into something cooler and more modern. With over one million Brazilian sugaring wax services performed, the brand has perfected its technique and is now ready to scale its unique offering.

The new studio design reflects this shift, featuring clean lines, warm textures, and a calming aesthetic that replaces the clinical feel of old-school salons. This reimagined look is part of a broader strategy to attract today's beauty consumers. Bare&Sol, formerly LA Bikini, is now the only franchise opportunity that offers both expert hair removal and airbrush spray tanning, creating a compelling value proposition for both members and franchise owners. FG Brands, which also owns Facial Collective, continues to empower entrepreneurship in self-care, driving strong unit-level economics for its growing network. For more details on memberships or to book appointments, visit bareandsol.skin.