KeyCrew Taps Jesse Sasomsup as LA Landlord-Tenant Expert

KeyCrew Media, an expert-first real estate media company, has named Jesse Sasomsup, founder of Earnest Holmes Property Management, as an Expert Source on Los Angeles landlord-tenant law, accidental landlords, and the choice between self-managing and hiring a property manager. The recognition highlights Sasomsup’s perspective on Los Angeles landlord-tenant law and the accidental landlords navigating it, as KeyCrew deepens its coverage of the region’s property management market. Through the partnership, KeyCrew’s team will collaborate with Sasomsup to produce dedicated thought leadership and market insights on Los Angeles property management, published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.

Says Steve Marcinuk, Co-Founder and CEO of KeyCrew, “We’re excited to be working with Jesse and Earnest Holmes Property Management, and putting his read on what Los Angeles landlords are actually dealing with in front of an open audience of owners and investors is exactly what this partnership does.” Sasomsup founded Earnest Holmes Property Management in 2015 and has built the firm into a full-service property manager serving single-family, condo, and multifamily owners across the Los Angeles area. He has also written on property management and small-business ownership as a Forbes Business Council contributor. “Most of the landlords I work with never planned on renting out a property — they inherited a house, took a job out of state, or outgrew their home, and now they own a valuable asset,” said Sasomsup. “Partnering with KeyCrew is a chance to help owners understand what they’re actually dealing with before they make a costly mistake.”

Coverage is underway, with KeyCrew’s first articles examining what it means to become an accidental landlord in Los Angeles, including tax questions for out-of-state rentals, the difference between an equity market and a cash-flow market, and how the region’s landlord-tenant law continues to shift. Upcoming pieces will explore the true cost of self-managing versus hiring a property manager and the multifamily investment side of the business. Sasomsup’s areas of expertise include first-time landlord guidance, Los Angeles landlord-tenant law, self-managing versus hiring a property manager, and multifamily and investor-owned property considerations.